Tag Archives: customer service

Insights from Sam’s Club’s Vice-President of Merchandising

Posted on March 4, 2013 by bermanevansretail

Charles Redfield, Sam’s Club executive vice-president of merchandising, described some of the major business and career lessons that he has learned at a recent meeting of the Economic Club of Phoenix. As reported by the W.P. Carey School of Business at Arizona … Continue reading →

Posted in Career Useful Information, Careers in Retailing, Global Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together, Retail Executive Interviews | Tagged , , , , , , , , , , , , , , , , , , , , , , , , | Leave a comment

“Sorry, Kim Kardashian, Wal-Mart Is More Popular Among the Facebook, Twitter Crowd”

Posted on March 3, 2013 by bermanevansretail

The above title of a recent Forbes article may seem quite surprising. After all, the Karadashians are major celebrities in the social media world. And Wal-Mart is, well, a 50+ year-old company. 🙂 As Barbara Thau writes for Forbes: “It … Continue reading →

Posted in Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , , , , , , , , , | 1 Comment

Smartphone Technology and McDonald’s Australia

Posted on March 2, 2013 by bermanevansretail

McDonald’s franchises in Australia have devised a clever smartphone-enabled promotion campaign.  

Posted in Global Retailing, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Social Media and Retailing, Technology in Retailing, Video Clips (non-career) | Tagged , , , , , , , , , , , , , , , | Leave a comment