Category Archives: Part 7: Communicating with the Customer

This sub-category encompasses establishing and maintaining a retail image, and promotional strategy.

Elections and Retail: Turning Out the Vote

Politics and elections that determine political outcomes have significant repercussions on the retail industry at multiple levels. The most obvious and more predictable is the legislative agenda espoused by the winning party on costs of doing business including tax rates, … Continue reading

Posted in Part 5: Managing a Retail Business, Part 7: Communicating with the Customer | Tagged , , , , | Leave a comment

Clicks to Bricks Strategy – Reaches Tipping Point in 2018

Clicks to Bricks Strategy – Reaches Tipping Point in 2018 Continue reading

Posted in Part 4: Store Location Planning, Part 7: Communicating with the Customer, Web, Nonstore-Based, and Other Forms of Nontraditional Retailing | Tagged , , , , | Leave a comment

You and Your Next Car: A Match Made in Heaven…or an App?

Despite their love for cars, most Americans do not like shopping for a new car, it rates lower than cleaning toilets or going for jury duty! Cars.com’s service “Matchmaking Experience” is leveraging proprietary machine-learning algorithms to provide personalized recommendations based … Continue reading

Posted in Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer, Technology in Retailing | Tagged , , | Leave a comment

Consumer Purchase Process Today

Over the summer, we posted about psychology and digital marketing. Now, we focus on the consumer purchase process today. The way we shop has certainly changed over the years. And so have our choices as to how and where we … Continue reading

Posted in Online Retailing, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer | Tagged , , | Leave a comment

Use Traditional Marketing to Boost Mobile Apps

As we previously noted, Mobile Ads Keep on Booming in 2018. Yet, firms should still use traditional marketing to boost mobile apps. In this post, we see how. Continue reading

Posted in Online Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , | Leave a comment

Amazon’s Evolution

Today, we look at Amazon’s evolution. In 1994, who would have thought that Amazon would be such a dominant firm in 2018? Continue reading

Posted in Online Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 5: Managing a Retail Business, Part 7: Communicating with the Customer, Part 8: Putting It All Together, Video Clips (non-career) | Tagged , , , | Leave a comment

Popularity of Bricks and Clicks

For today’s shopper, there are three shopping formats from which to choose: bricks, clicks, and a combination of bricks and clicks. It should come as no surprise that the majority use both online and offline channels. 27% shop either only … Continue reading

Posted in Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , | Leave a comment