Category Archives: Part 7: Communicating with the Customer

This sub-category encompasses establishing and maintaining a retail image, and promotional strategy.

It’s Time for Small Business Web Sites to Step Up

There’s been a lot of discussion about how leading traditional retailers are stepping up their online efforts and investing more in there sites. But, what about small businesses? They need to step up their online efforts also. According Australia-based WebAlive: … Continue reading

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How Review Sites Operate: The Case of TripAdvisor

People often look at online customer reviews when deciding on their travel plans. And many travelers are active users of TripAdvisor, which: “is the world’s largest travel site, enabling travelers to unleash the potential of every trip. TripAdvisor offers advice from … Continue reading

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Another Record Mother’s Day Expected for Retailers

Finally, there is some good news for retailers. Mother’s Day 2017 is expected to generate about 10 percent more in retail revenues than in 2016. As reported by Ana Serafin Smith for the National Retail Federation: “Consumers say they will spend … Continue reading

Posted in Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , | Leave a comment

Five Fashion Retailers That Have Nailed It

Although many fashion retailers are suffering, there are some bright spots among fashion retailers. Fast Company has identified five of them: “The following five companies illustrate the power of building a brand atop an authoritative editorial voice, whether it’s in … Continue reading

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Who’s on Top with E-Commerce?

It’s no surprise that Amazon is the leading online U.S. retailer. But would you be surprised to learn that Amazon’s online revenues for its most recent year were greater than the next 14 U.S. retailers COMBINED (according to eMarketer)? Or … Continue reading

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Are You Willing to Share YOUR Data with Retailers?

As we know, many people are reluctant to share their personal data due to concerns about identity theft, access to private information, and more. Skepticism abounds, as highlighted by these observations from eMarketer:  “U.S. consumers offer mixed reviews of retailers’ … Continue reading

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More Bad PR for United: You Can’t Make This Stuff Up!!

After its recent public relations nightmare, when it forcibly removed a passenger from a seat due to overbooking (overloading)  and dragged him from his seat, you would think that United Airlines would have learned its lesson. Social media and TV … Continue reading

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