Category Archives: Part 7: Communicating with the Customer

This sub-category encompasses establishing and maintaining a retail image, and promotional strategy.

IKEA’s New Ads: Assembling Furniture Should Be Easy

IKEA is a very smart marketer. In its latest print advertising campaign, it is focusing on how easy it should be to assemble DYI furniture — with a clever nod to the simplicity of assembling IKEA’s furniture. As reported by … Continue reading

Posted in Global Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 7: Communicating with the Customer | Tagged , , , , | Leave a comment

McDonald’s: Selling Lobster Rolls in Maine

McDonald’s is constantly striving to improve itself and to be more distinctive both in the United States and internationally. See, for example, “McDonald’s Shifting Gears”. Here’s an example, as reported by Chris Snyder for Business Insider: “When you think of … Continue reading

Posted in Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 7: Communicating with the Customer | Tagged , , , , | 1 Comment

Three Shopping Center Videos

Take a look at how three shopping locations are marketing themselves to potential retail tenants (and, sometimes, to customers).   (Videos from Business Insider)  

Posted in Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , | Leave a comment

Being Viewed More Credibly/Authentically

Why do most people trust those whom they know and .org Web sites more than mass media and .com Web sites? In a word: credibility (authenticity) — people’s trust is hard to earn and to retain. As Bob Hutchins reports … Continue reading

Posted in Online Retailing, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , , | Leave a comment

How Good Is the Customer Experience YOU Offer?

For many consumers, the shopping experience is as important as — or more important than — prices in influencing their purchase behavior. And with today’s extensive amount of competition, consumer patience is at an all-time low. Melissa Global Intelligence is … Continue reading

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How Zappos Stays Ahead

Zappos, a subsidiary owned by Amazon, clearly has a unique corporate culture that has helped it to grow in popularity. Today, this online retailer offers shoes, apparel, accessories, and other consumer lifestyle products. Here are some corporate culture examples that … Continue reading

Posted in Online Retailing, Part 5: Managing a Retail Business, Part 7: Communicating with the Customer | Tagged , , , | Leave a comment

Online Couponing in the United States

Over the last several years, the very nature of couponing has changed dramatically. As a supplement/replacement for traditional print coupons, the use of online coupons is booming. Here are the most popular products for online couponers — by gender. You … Continue reading

Posted in Online Retailing, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , | Leave a comment