Category Archives: Part 7: Communicating with the Customer

This sub-category encompasses establishing and maintaining a retail image, and promotional strategy.

Strategic Use of Scent Marketing

Posted on February 19, 2019 by bermanevansretail

In the week following Valentine’s Day, I would like you to draw upon your experiences shopping for Valentine’s Day. If you went shopping at the mall, you may have been influenced by “scent marketing.”   In her article “The Science … Continue reading →

Posted in Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer, Uncategorized | Tagged , | Leave a comment

Elections and Retail: Turning Out the Vote

Posted on November 6, 2018 by bermanevansretail

Politics and elections that determine political outcomes have significant repercussions on the retail industry at multiple levels. The most obvious and more predictable is the legislative agenda espoused by the winning party on costs of doing business including tax rates, … Continue reading →

Posted in Part 5: Managing a Retail Business, Part 7: Communicating with the Customer | Tagged , , , , | Leave a comment

Clicks to Bricks Strategy – Reaches Tipping Point in 2018

Posted on October 25, 2018 by bermanevansretail

Clicks to Bricks Strategy – Reaches Tipping Point in 2018 Continue reading →

Posted in Part 4: Store Location Planning, Part 7: Communicating with the Customer, Web, Nonstore-Based, and Other Forms of Nontraditional Retailing | Tagged , , , , | Leave a comment