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Tag Archives: Web
Gamification of Retail Loyalty Programs
Retailers have used loyalty or membership rewards programs as a customer retention tool. Research by Accenture Labs shows that “42 percent of customers are enrolled in retail loyalty programs, and these customers generate 12 percent to 18 percent more in … Continue reading
Clicks to Bricks Strategy – Reaches Tipping Point in 2018
Clicks to Bricks Strategy – Reaches Tipping Point in 2018 Continue reading
Online Tips for Small Retailers: A Video
This TV interview recently appeared on Fios1’s Money & Main$Street show. It deals with the issues surrounding small retailers and their involvement with the Web.
Posted in Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 7: Communicating with the Customer, Social Media and Retailing, Video Clips (non-career)
Tagged competition, competitive advantage, customer expectations, customer service, experiential retailing, multichannel, planning, promotion, small business, tips, video, Web
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