Category Archives: Technology in Retailing

UPS to Aid Retailers in Return Process

Many firms not named Amazon are looking for a way to greatly improve the customer return process. Now, UPS comes to the rescue. As Andria Cheng reports for eMarketer: “In retailers’ fight against Amazon, it looks like there is a new … Continue reading

Posted in Online Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Technology in Retailing | Tagged , , , , , | Leave a comment

JetBlue’s Innovative Customer Service Software

JetBlue is known for its superior customer service. This helps engender customer loyalty, According to fliers’ ratings of the airline industry (as reported by the American Customer Satisfaction Index), JetBlue is the highest-rated domestic airline for customer satisfaction. To make … Continue reading

Posted in Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer, Technology in Retailing | Tagged , , , , , | Leave a comment

iPhone Rolls On

Yes, iPhones are a big deal, which we discussed on Evans on Marketing when the 10th anniversary models were unveiled. Since introduction, the iPhone has represented a HUGE percentage of Apple’s total revenues. As the following chart from Statista shows: … Continue reading

Posted in Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Technology in Retailing | Tagged , , , , , | Leave a comment

A Quiz on Ad Technology

Coversant, an ad tech and media company, has developed an informative and fun quiz about firms that want to do better with ad technology:   “DIY [do it yourself] can be dangerous. What do you know about ad tech? If … Continue reading

Posted in Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer, Technology in Retailing | Tagged , , | Leave a comment

Shopping Cart Abandonment: Still a Big Problem

For years, online retailers have had to deal with shopping cart abandonment — whereby consumers decide not to make purchases after placing items in their shopping carts. We have posted about this issue for years. As examples, see 1, 2, and 3. … Continue reading

Posted in Online Retailing, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer, Technology in Retailing | Tagged , , , , | Leave a comment

Using Robotics to Aid — NOT Replace — Workers

We are aware that robots are projected to replace many jobs in the future. But robots can also assist — not replace — workers. Here’s an example from the Wall Street Journal involving warehouse functions. As reported by Jennifer Smith: “Known … Continue reading

Posted in Part 5: Managing a Retail Business, Technology in Retailing, Video Clips (non-career) | Tagged , , , , , | Leave a comment

Learn More About the Sharing Economy

With the popularity of Uber, AirBnB, and other firms, the “sharing” economy continues to take off. Listen to this podcast to learn more: “In the latest episode of eMarketer’s ‘Behind the Numbers’ podcast, VP of Forecasting Martin Utreras discusses the … Continue reading

Posted in Global Retailing, Online Retailing, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Social Media and Retailing, Technology in Retailing | Tagged , , , , | Leave a comment