Category Archives: Part 3: Targeting Customers and Gathering Information

This sub-category encompasses identifying and understanding consumers, and information gathering and processing in retailing.

Gamification of Retail Loyalty Programs

Retailers have used loyalty or membership rewards programs as a customer retention tool. Research by Accenture Labs shows that “42 percent of customers are enrolled in retail loyalty programs, and these customers generate 12 percent to 18 percent more in … Continue reading

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Retail Sales is on the Upswing, Then Why are the Malls Dying?

Monthly statistics from the US Census show that U.S. retail sales are consistently growing at a modest rate, yet shopping mall vacancies and closures are the highest in the last seven years (WSJ 2018). Experts blame the downturn in shopping … Continue reading

Posted in Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Privacy and Identity Theft Issues, Uncategorized | Tagged , , , | Leave a comment

You and Your Next Car: A Match Made in Heaven…or an App?

Despite their love for cars, most Americans do not like shopping for a new car, it rates lower than cleaning toilets or going for jury duty! Cars.com’s service “Matchmaking Experience” is leveraging proprietary machine-learning algorithms to provide personalized recommendations based … Continue reading

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Handling Rideshare Drivers

The Zebra created a guide to help those who struggle with awkward rideshare drivers. The guide breaks down the 10 most common types of rideshare driver personalities you’ll run into, from drivers who share too much to those that don’t say a word. Continue reading

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Consumer Purchase Process Today

Over the summer, we posted about psychology and digital marketing. Now, we focus on the consumer purchase process today. The way we shop has certainly changed over the years. And so have our choices as to how and where we … Continue reading

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Use Traditional Marketing to Boost Mobile Apps

As we previously noted, Mobile Ads Keep on Booming in 2018. Yet, firms should still use traditional marketing to boost mobile apps. In this post, we see how. Continue reading

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What Billionaires Can Afford to Buy

Check out the infographic below to find out if billionaires have the resources available to solve some of our largest economic dilemmas. Continue reading

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