Category Archives: Part 3: Targeting Customers and Gathering Information

This sub-category encompasses identifying and understanding consumers, and information gathering and processing in retailing.

Test YOUR Digital Marketing IQ

Each week, eMarketer runs a five-question quiz. The most recent quiz deals with how digital savvy you are. It involves 5 questions that enable you to test your digital marketing IQ. The quiz takes less than five minutes to complete. … Continue reading

Posted in Online Retailing, Part 3: Targeting Customers and Gathering Information, Social Media and Retailing | Tagged , , , | Leave a comment

Fourth of July Fascinating Facts

As we posted last year, the Fourth of July holiday remains a big deal. Below are two infographics on Fourth of July fascinating facts. What will YOU do this Year? PLEASE BE SAFE. Drive carefully. Be careful with fireworks. And … Continue reading

Posted in Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , | Leave a comment

Young Adult Views Toward Brands

In recent years, we know that many manufacturer brands have come under price pressure. With more people turning to less-expensive brands. But did you know that brand perceptions differ by generation? Today, we look at young adult views toward brands. … Continue reading

Posted in Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , | Leave a comment

Subway Going Downhill

Just a few years ago, the Subway chain was a fast-food dynamo. For example, see Eat Fresh at Subway and Fastest-Growing U.S. Franchisors. Even today, there are nearly 44,000 franchised outlets around the world, with 25,000 stores in the United States. But Subway is … Continue reading

Posted in Global Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , | Leave a comment

Do Shoppers Like Dynamic Pricing?

We all like to feel that we get bargains when shopping. But that’s not always the case. See More Gamesmanship on Retail Prices — Even Online. And When Is a “Sale” a Sale? Today, we look at do shoppers like … Continue reading

Posted in Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Technology in Retailing | Tagged , , , | Leave a comment

Better Retaining Customers

Customer retention is a major driver of long-term success. Yet, it can be elusive. Thus, today’s post relates to the goal of better retaining customers. Before reading below, please check out these two posts. Great Post-Purchase Communication Is Essential. THREE … Continue reading

Posted in Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer | Tagged , , , , | Leave a comment

Handling Different Kinds of Difficult Customers

A lot of companies follow the advice in these posts. Be Careful in Making Promises to Customers. 10 Tips on How Companies Can Be More Customer-Centric. Why the Customer Experience May Fail. But many also struggle with handling different kinds … Continue reading

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