Category Archives: Part 3: Targeting Customers and Gathering Information

This sub-category encompasses identifying and understanding consumers, and information gathering and processing in retailing.

Will Retailers Be Ready for Europe’s General Trade Protection Rule?

Recently, the U.S. Congress voted to overturn a pending regulation that would require Internet service providers (ISPs) to obtain people’s permission before selling their data about them. President Trump then signed the rollback. As reported by NPR.org: “This is a … Continue reading

Posted in Global Retailing, Online Retailing, Part 3: Targeting Customers and Gathering Information, Privacy and Identity Theft Issues | Tagged , , , , | Leave a comment

Engaging in Intelligent Engagement

Despite the many recent advances in enhanced retail customer service technology, many retailers are always looking for better ways to engage their customers and gain more customer loyalty. The latest technology is known as intelligent engagement. Bold360 is an example … Continue reading

Posted in Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Video Clips (non-career) | Tagged , , , , | Leave a comment

A Retail Checklist from Applause°

Applause° offers “a worldwide community of digital experience experts to help you improve every phase of software development.” It “connects your apps, Web sites, IoT products, and in-store experiences to uTest, the world’s largest community of digital experience quality experts.” Recently, … Continue reading

Posted in Online Retailing, Part 1: Overview/Planning, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing | Tagged , , , | Leave a comment

Amazon: King of the Retail World

Today, it was announced that Amazon would be acquiring Whole Foods — for $13.7 billion. This is further evidence that the retail juggernaut is becoming a true bricks-and-clicks retailer. Although Walmart is the world’s biggest retailer, Amazon is THE single biggest … Continue reading

Posted in Online Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing | Tagged , , , , | 1 Comment

Surprise? Dads Big on Coupon Use

Coupons are still widely used in the United States, although their format (paper vs. electronic vs. online) has been evolving. Did you know that males (dad) are about as likely as females (moms) to use coupons? Here are some of … Continue reading

Posted in Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , | Leave a comment

Commercial Drones Circa 2017

Predictions about the coming use of drones in retail deliveries have been made for several years. Click here for a 2013 video example of this involving Amazon. So, where are we as of today? Let’s turn to some highlights from … Continue reading

Posted in Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Technology in Retailing | Tagged , , , , | Leave a comment

Warby Parker’s Distinctive Approach = Success

Warby Parker is a highly successful online — and now store-based — retailer of eyeglasses and sunglasses (“Prescription eyeglasses, starting at $95, with free shipping and free returns.”). As it notes on its Web site: “Warby Parker was founded with … Continue reading

Posted in Career Video Clips, Online Retailing, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , | Leave a comment