Category Archives: Part 3: Targeting Customers and Gathering Information

This sub-category encompasses identifying and understanding consumers, and information gathering and processing in retailing.

What Billionaires Can Afford to Buy

Check out the infographic below to find out if billionaires have the resources available to solve some of our largest economic dilemmas. Continue reading

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Online Older Grocery Shoppers Matter Too

Those 50 years old and older are an important online shopping segment. Even if retailers and their suppliers don’t realize this. Online older grocery shoppers matter too! As Krista Garcia reports for eMarketer: One study “found that these shoppers who … Continue reading

Posted in Online Retailing, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business | Tagged , , , , | Leave a comment

Popularity of Bricks and Clicks

For today’s shopper, there are three shopping formats from which to choose: bricks, clicks, and a combination of bricks and clicks. It should come as no surprise that the majority use both online and offline channels. 27% shop either only … Continue reading

Posted in Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , | Leave a comment

Checkout Counters Still in Demand

Yes, transactions have changed dramatically in recent years. Many more shoppers buy online and have merchandise delivered. BUT, the popularity of the checkout counter for in-store transactions may surprise you. As eMarketer reports:  “The traditional checkout model is undergoing a major … Continue reading

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Voice Assistants Have Come to In-Store Shopping

The technology behind virtual assistants, such as Alexa and Siri, keeps rapidly advancing. Not only can we order from our homes.  But some voice assistants have come to in-store shopping.   See How Voice Assistants Have Come to In-Store Shopping … Continue reading

Posted in Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Technology in Retailing | Tagged , , , , | Leave a comment

Personalizing Your E-Mail Efforts

Despite the popularity of texting, Facebook Messenger, and other newer communication tools, E-mail remains a popular form of communicating. [For example, see E-Mail Popular. Complements New Media. and Mobile Marketing Facts.] So, let’s consider ways for personalizing your E-Mail efforts. … Continue reading

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Mixed Results With Augmented Reality

More than five years ago, we discussed augmented reality (AR). We highlighted the “magic mirror” used in retail stores. At that time, it was predicted that AR would rapidly gain popularity. But, according to new research, there are mixed results … Continue reading

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