Category Archives: Part 3: Targeting Customers and Gathering Information

This sub-category encompasses identifying and understanding consumers, and information gathering and processing in retailing.

End of Amazon 1-Click Exclusivity, Start of Hilton Relationship

Each day seems newsworthy for Amazon. It appears on a regular in media stories and on social media sites. These are  just a handful of our 2017 posts on Amazon.   Amazon’s Desired Attributes for Job Applicants.   Amazon: King of the Retail World.   Amazon Dives … Continue reading

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Holiday Season 2017: Top Shopper Priorities

Due to improvements in the economy, early forecasts point to a good 2017 holiday shopping season. Nonetheless, retailers still must be prepared for these two factors. One, what are shopper priorities? Two, how much will online shopping grow? The first … Continue reading

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How Shoppers Can Eat and Live Better

Are you healthy? Do you feel stressed out? If these topics interest you, today’s post is for you. Eating, Living Better. We have posted many times on these topics, including these: How Physically Active Are YOU? How Healthy Are We? … Continue reading

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How to Be Safe Online

As we know, hacking and identity theft make us more vulnerable than ever  when we shop with a credit or debit card — whether in a store, over the phone, or online. So, we need to do all we can … Continue reading

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Time to Close the Customer Experience Gap

Customer experience includes all interfaces that firms have with people. A great experience leads to satisfaction and repeat business. Accordingly, closing the customer experience gap is vital. Closing the Customer Experience Gap Some firms are rather weak in this area … Continue reading

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer | Tagged , , , , | Leave a comment

E-Mail Popular. Complements New Media.

Experts regularly predict E-mail marketing’s demise. Instead, our title disagrees. E-Mail Popular. Complements New Media. Let’s discuss.   Background In short, computer engineer Ray Tomlinson sent the first E-mail in 1971. During 2017, we exchange 205 BILLION E-mails each day! … Continue reading

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Next-Day Delivery and Same-Day Delivery

Next-day delivery and same-day delivery are hot shipping topics. And they impact shopping. Their use will grow for the foreseeable future.   Background For a long time, buyers knew mail and deliveries would take days or weeks. In fact, the … Continue reading

Posted in Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Uncategorized | Tagged , , , , , , | 1 Comment