Category Archives: Part 3: Targeting Customers and Gathering Information

This sub-category encompasses identifying and understanding consumers, and information gathering and processing in retailing.

Strategic Use of Scent Marketing

Posted on February 19, 2019 by bermanevansretail

In the week following Valentine’s Day, I would like you to draw upon your experiences shopping for Valentine’s Day. If you went shopping at the mall, you may have been influenced by “scent marketing.”   In her article “The Science … Continue reading →

Posted in Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer, Uncategorized | Tagged , | Leave a comment

Gamification of Retail Loyalty Programs

Posted on October 31, 2018 by bermanevansretail

Retailers have used loyalty or membership rewards programs as a customer retention tool. Research by Accenture Labs shows that “42 percent of customers are enrolled in retail loyalty programs, and these customers generate 12 percent to 18 percent more in … Continue reading →

Posted in Online Retailing, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Technology in Retailing, Video Clips (non-career) | Tagged , , , , | Leave a comment

Retail Sales is on the Upswing, Then Why are the Malls Dying?

Posted on October 4, 2018 by bermanevansretail

Monthly statistics from the US Census show that U.S. retail sales are consistently growing at a modest rate, yet shopping mall vacancies and closures are the highest in the last seven years (WSJ 2018). Experts blame the downturn in shopping … Continue reading →

Posted in Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Privacy and Identity Theft Issues, Uncategorized | Tagged , , , | Leave a comment