Tag Archives: marketing

Strategic Use of Scent Marketing

In the week following Valentine’s Day, I would like you to draw upon your experiences shopping for Valentine’s Day. If you went shopping at the mall, you may have been influenced by “scent marketing.”   In her article “The Science … Continue reading

Posted in Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer, Uncategorized | Tagged , | Leave a comment

Clicks to Bricks Strategy – Reaches Tipping Point in 2018

Clicks to Bricks Strategy – Reaches Tipping Point in 2018 Continue reading

Posted in Part 4: Store Location Planning, Part 7: Communicating with the Customer, Web, Nonstore-Based, and Other Forms of Nontraditional Retailing | Tagged , , , , | Leave a comment

Upward Mobility: Digital Retail Careers

The growth of online and mobile shopping requires a talent pool of employees who can ensure an easy and productive online experience. ¬†Bryan Pearson in his Forbes article notes that as retail evolves “the most promising jobs will involve insights, … Continue reading

Posted in Career Useful Information, Careers in Retailing, Web, Nonstore-Based, and Other Forms of Nontraditional Retailing | Tagged , , , , | Leave a comment

Three Shopping Center Videos

Take a look at how three shopping locations are marketing themselves to potential retail tenants (and, sometimes, to customers).   (Videos from Business Insider)  

Posted in Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , | Leave a comment

Hofstra Marketing Highly Ranked for 2017

The Marketing Faculty in the Zarb School of Business at Hofstra University is proud that our programs are included in TWO new 2017 rankings by College Choice, which “is an independent online publication dedicated to helping students and their families … Continue reading

Posted in Career Useful Information, Careers in Retailing, Part 1: Overview/Planning, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer | Tagged , , , , , , , , , , , , , , | Leave a comment

McDonald’s 20-Year Marketing Timeline

McDonald’s is one of the leading advertisers in the world, ¬†spending about $2.5 BILLION globally each year (with more than half of that amount in the United States). As such, it is very demanding. According to Advertising Age: “McDonald’s is … Continue reading

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , , , , , , | 2 Comments

Free Marketing Tools from Credit Card Companies

Click on the image below to see some of the many marketing resources that American Express offers to the retailers that accept an American Express card.   Click on the image below to see some of the many marketing resources … Continue reading

Posted in Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing | Tagged , , , , , , , | Leave a comment