Tag Archives: marketing

Strategic Use of Scent Marketing

Posted on February 19, 2019 by bermanevansretail

In the week following Valentine’s Day, I would like you to draw upon your experiences shopping for Valentine’s Day. If you went shopping at the mall, you may have been influenced by “scent marketing.”   In her article “The Science … Continue reading →

Posted in Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer, Uncategorized | Tagged , | Leave a comment

Clicks to Bricks Strategy – Reaches Tipping Point in 2018

Posted on October 25, 2018 by bermanevansretail

Clicks to Bricks Strategy – Reaches Tipping Point in 2018 Continue reading →

Posted in Part 4: Store Location Planning, Part 7: Communicating with the Customer, Web, Nonstore-Based, and Other Forms of Nontraditional Retailing | Tagged , , , , | Leave a comment

Upward Mobility: Digital Retail Careers

Posted on October 18, 2018 by bermanevansretail

The growth of online and mobile shopping requires a talent pool of employees who can ensure an easy and productive online experience.  Bryan Pearson in his Forbes article notes that as retail evolves “the most promising jobs will involve insights, … Continue reading →

Posted in Career Useful Information, Careers in Retailing, Web, Nonstore-Based, and Other Forms of Nontraditional Retailing | Tagged , , , , | Leave a comment