Tag Archives: marketing

Strategic Use of Scent Marketing

In the week following Valentine’s Day, I would like you to draw upon your experiences shopping for Valentine’s Day. If you went shopping at the mall, you may have been influenced by “scent marketing.”   In her article “The Science … Continue reading

Posted in Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer, Uncategorized | Tagged , | Leave a comment

Clicks to Bricks Strategy – Reaches Tipping Point in 2018

Clicks to Bricks Strategy – Reaches Tipping Point in 2018 Continue reading

Posted in Part 4: Store Location Planning, Part 7: Communicating with the Customer, Web, Nonstore-Based, and Other Forms of Nontraditional Retailing | Tagged , , , , | Leave a comment

Upward Mobility: Digital Retail Careers

The growth of online and mobile shopping requires a talent pool of employees who can ensure an easy and productive online experience. ¬†Bryan Pearson in his Forbes article notes that as retail evolves “the most promising jobs will involve insights, … Continue reading

Posted in Career Useful Information, Careers in Retailing, Web, Nonstore-Based, and Other Forms of Nontraditional Retailing | Tagged , , , , | Leave a comment