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Tag Archives: marketing
Clicks to Bricks Strategy – Reaches Tipping Point in 2018
Clicks to Bricks Strategy – Reaches Tipping Point in 2018 Continue reading
Upward Mobility: Digital Retail Careers
The growth of online and mobile shopping requires a talent pool of employees who can ensure an easy and productive online experience. Bryan Pearson in his Forbes article notes that as retail evolves “the most promising jobs will involve insights, … Continue reading
Three Shopping Center Videos
Take a look at how three shopping locations are marketing themselves to potential retail tenants (and, sometimes, to customers). (Videos from Business Insider)
Hofstra Marketing Highly Ranked for 2017
The Marketing Faculty in the Zarb School of Business at Hofstra University is proud that our programs are included in TWO new 2017 rankings by College Choice, which “is an independent online publication dedicated to helping students and their families … Continue reading
Posted in Career Useful Information, Careers in Retailing, Part 1: Overview/Planning, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer
Tagged 2017, analytics, Bachelor's, Career Choice, customer satisfaction, Hofstra University, marketing, Master's, opportunity, planning, ranking, retailing, success, trends, Zarb School
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McDonald’s 20-Year Marketing Timeline
McDonald’s is one of the leading advertisers in the world, spending about $2.5 BILLION globally each year (with more than half of that amount in the United States). As such, it is very demanding. According to Advertising Age: “McDonald’s is … Continue reading
Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer
Tagged advertising, customer expectations, experiential retailing, global, marketing, McDonald's, merchandising, promotion, strategy, timeline, trends
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Free Marketing Tools from Credit Card Companies
Click on the image below to see some of the many marketing resources that American Express offers to the retailers that accept an American Express card. Click on the image below to see some of the many marketing resources … Continue reading
Zarb Students Do Well in the 2015 Collegiate Effies’ Target Challenge
Under the supervision of Dr. Songpol Kulviwat, one of the Hofstra University, Zarb of School of Business student teams earned semi-finalist status in the ©2015 Collegiate Effie Awards Target Brand Challenge: “Congratulations on your entry, ‘Perfect Spot,’ being selected as … Continue reading
