RSS feed
Categories
Retail Management Supplements
-
Recent Posts
Archives
Twitter Updates
Error: Twitter did not respond. Please wait a few minutes and refresh this page.
Tag Archives: Google
Clicks to Bricks Strategy – Reaches Tipping Point in 2018
Clicks to Bricks Strategy – Reaches Tipping Point in 2018 Continue reading
How Many Job Interviews Should Companies Conduct?
As we know, the job search tends to be stressful. And that especially applies to the interview stage of the process. In some cases, firms conduct numerous interviews with their best candidates. We realize that job candidates get frustrated by … Continue reading
Posted in Career Video Clips, Retail Executive Interviews
Tagged Google, job interview, Rule of Four, video
Leave a comment
How Costly Are the Most Expensive Search Terms on Google?
Are you using or considering paid search on Google? Do you know what the 100 most expensive keywords are on Google? As Chris Zook writes for WebpageFX: “Google has billions of keywords at their disposal. But not all keywords are … Continue reading
Social Media Analytics and Google+
For many people, Google+ is an under-appreciated social media platform. Yet, according to recent data assembled by Craig Smith for Digital Marketing Ramblings (and other sources): Google+ has about 350 million active monthly users. Google + has about 25 million … Continue reading
Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Social Media and Retailing
Tagged analytics, business model, experiental marketing, Google, Google+ Dashboard, planning, social media, Social Media Examiner, tips
1 Comment
Ace Hardware: Another Same-Day Delivery Strategy
In recent years, companies such as Google and Amazon have stepped up their same-day delivery efforts — believing that this can be a key competitive advantage for firms with an adequate distribution structure to handle same-day deliveries. Ace Hardware is one … Continue reading
Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing
Tagged Ace Hardware, Amazon, competition, customer expectations, delivery, Google, Home Depot, logistics, merchandising, same day, trends
1 Comment
When Do People Do Their Holiday Shopping?
As we enter the 2014 major holiday shopping season — yes, it’s that time already, it is important to understand when consumers will shop. According to Google: “This holiday shopping season will be our most connected ever, with devices at … Continue reading
Posted in Online Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 7: Communicating with the Customer, Social Media and Retailing
Tagged 2014, competition, customer expectations, experiential retailing, Google, holiday shopping, infographic, inventory management, merchandising, multichannel, online shopping, planning, social media, tips
3 Comments
Tracking Shoppers from the Web to the Store?
As store retailers continue to grapple with the competition from online firms, they have become more interested in tracking the success of digital advertising in luring shoppers to their stores. With that in mind, Google is developing a new program for store … Continue reading
Posted in Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 7: Communicating with the Customer, Privacy and Identity Theft Issues, Technology in Retailing
Tagged bricks and mortar, Google, information, Michaels, multichannel, privacy, store, technology, tracking, video
1 Comment
