Author Archives: bermanevansretail

Strategic Use of Scent Marketing

Posted on February 19, 2019 by bermanevansretail

In the week following Valentine’s Day, I would like you to draw upon your experiences shopping for Valentine’s Day. If you went shopping at the mall, you may have been influenced by “scent marketing.”   In her article “The Science … Continue reading →

Posted in Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer, Uncategorized | Tagged , | Leave a comment

Retail in 2019: Observations from Knowledge @ Wharton

Posted on February 11, 2019 by bermanevansretail

Despite the wave of store-based retail bankruptcies last year, 2018 was “one of the best years for the retail industry in a decade,”  according to the National Retail Federation. The booming economy and the lowest unemployment rate in a decade … Continue reading →

Posted in Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 4: Store Location Planning, Retail Executive Interviews, Uncategorized, Video Clips (non-career) | Tagged , , | Leave a comment

Elections and Retail: Turning Out the Vote

Posted on November 6, 2018 by bermanevansretail

Politics and elections that determine political outcomes have significant repercussions on the retail industry at multiple levels. The most obvious and more predictable is the legislative agenda espoused by the winning party on costs of doing business including tax rates, … Continue reading →

Posted in Part 5: Managing a Retail Business, Part 7: Communicating with the Customer | Tagged , , , , | Leave a comment