Author Archives: bermanevansretail

Success Switching Retail Careers Post-30 Years Old

Unhappy in your current job? Bored at work? Interested in a different career path? Looking to be entrepreneur? If you answer yes to any of these questions, you are alone. And it is possible to find great success switching retail … Continue reading

Posted in Career Useful Information, Careers in Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional | Tagged , , , , , | Leave a comment

Glassdoor’s Best U.S. Retail Employers

Looking for a new job or career? Glassdoor offers a lot of good information. That includes Glassdoor’s 2018 best U.S. retail employers. And Glassdoor separates the listings by company size. In that way, small and medium firms get recognized. What … Continue reading

Posted in Career Useful Information, Careers in Retailing, Part 5: Managing a Retail Business, Part 8: Putting It All Together | Tagged , , , , | 2 Comments

Reduce Holiday Stress: Try to Keep Smiling

Each holiday season seems to be more stressful. We worry about getting the right gifts. And at the right prices. Also, we may get uptight about seeing family members. Hopefully, that is not the case. This post is intended to … Continue reading

Posted in Career Useful Information, Part 5: Managing a Retail Business | Tagged , , , , | Leave a comment

Instagram Allows Retailers to Offer Shoppable Posts

As a social media platform, Instagram is huge. And it’s  still growing. It has well over 800 million subscribers. Yet, until recently, Instagram was not very retailer friendly. Now, this has changed. And the change will benefit both Instagram and … Continue reading

Posted in Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer, Social Media and Retailing, Technology in Retailing | Tagged , , , , | Leave a comment

Will 24/7 Curbside Service Boost Nordstrom for the Holiday?

As with other department store chains, Nordstrom has been seeking out novel tactics to drum up more business. Its latest customer service approach? Adding 24/7 curbside service. Will it help Nordstrom’s holiday sales? We’ll know quite soon. According to George Anderson, … Continue reading

Posted in Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , | 1 Comment

Personalized Retailing’s Future Looks Engaging: Tips

As we know, personalized retailing is a big deal. Thus, personalized retailing’s future looks engaging [pun intended 🙂 ]. Let’s see why. And offer several tips.   Background on Personalized Retailing So, how should we define personalized retailing? Consider these … Continue reading

Posted in Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer, Part 8: Putting It All Together | Tagged , , , , | Leave a comment