Author Archives: bermanevansretail

Comparing Customer Satisfaction Assessment Tools

Posted on April 12, 2018

The level of customer satisfaction leads to customer repeat business — or abandonment. To be a leader in customer satisfaction, firms must understand how to measure it. Thus, today’s topic: comparing customer satisfaction assessment tools. To start, look at these … Continue reading →

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer | Tagged , , , | Leave a comment

Will Tracking Cookies Become Obsolete?

Posted on April 10, 2018

One question arising among Web experts: Will Tracking Cookies Become Obsolete? First, let us define the term. According to PC Magazine: “A tracking cookie involves data stored in the user’s computer by a Web site being visited. ‘Third-party’ advertisers place … Continue reading →

Posted in Online Retailing, Part 7: Communicating with the Customer | Tagged , , , , | Leave a comment

Americans Eat a Lot AND Fast

Posted on April 9, 2018

In 2017, $5.61 trillion was spent on restaurants and bars. And this amounted to to 4.3 percent of all personal consumption. We also spent trillions on food for in home-use use. That’s impressive, right. On the other hand, Americans eat … Continue reading →

Posted in Global Retailing, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing | Tagged , , , , | Leave a comment

What Caused the Death of Toys ‘R’ Us

Posted on April 4, 2018

After many decades, it appears that Toys ‘Us’ will be going out of business and liquidating its stores. What caused the death of Toys ‘R’ Us. The short answer might be Walmart and online retailing. But that’s not the full … Continue reading →

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 5: Managing a Retail Business, Social Media and Retailing | Tagged , , , , | Leave a comment

Is Encouraging Returns a Good Idea?

Posted on April 3, 2018

The returns policy of online retailers has a major impact on their level of success. See What Consumers Want in Returning Items and How Shoppers Use the Return Option for Online Purchases. Returns policies have become so important that we must ask: Is encouraging returns … Continue reading →

Posted in Online Retailing, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing | Tagged , , , , | 1 Comment

Tax Law’s Effects by State

Posted on April 2, 2018

As we know, retailers are greatly impacted by consumers’ disposable and discretionary incomes. Disposable income is all of the money people have available to spend after taxes. Discretionary income goes for extras, such as vacations and going to the movies. … Continue reading →

Posted in Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 8: Putting It All Together | Tagged , , , | Leave a comment

Customer Relationships in a High-Tech World

Posted on March 29, 2018

External customer relationships, post-purchase customer relationships, and internal company relationships are always vital. And so are customer relationships in a high-tech world. But first, let’s explore “customer relationship” from a few sources: Entrepreneur Magazine. Company relationships refer to “ways in … Continue reading →

Posted in Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , , | Leave a comment