Author Archives: bermanevansretail

Online Grocery Shopping by Age and Location

Online grocery shopping is still in infancy; but it is consistently growing — especially with the same-day delivery services expanding rapidly. According to  Monica Melton, writing for eMarketer: “With Amazon, Walmart, and other big players jockeying for a position in … Continue reading

Posted in Online Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business | Tagged , , , | Leave a comment

Uniqlo Opening Vending Machines at Airports

Japan-based Uniqlo has been a retailing powerhouse for years — with its fast-fashion approach. Today, it operates more than 1,000 stores around the world. Here is Uniqlo’s basic business model.   Recently, Uniqlo announced that it would be introducing vending … Continue reading

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IKEA’s New Ads: Assembling Furniture Should Be Easy

IKEA is a very smart marketer. In its latest print advertising campaign, it is focusing on how easy it should be to assemble DYI furniture — with a clever nod to the simplicity of assembling IKEA’s furniture. As reported by … Continue reading

Posted in Global Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 7: Communicating with the Customer | Tagged , , , , | Leave a comment

McDonald’s: Selling Lobster Rolls in Maine

McDonald’s is constantly striving to improve itself and to be more distinctive both in the United States and internationally. See, for example, “McDonald’s Shifting Gears”. Here’s an example, as reported by Chris Snyder for Business Insider: “When you think of … Continue reading

Posted in Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 7: Communicating with the Customer | Tagged , , , , | 1 Comment

Three Shopping Center Videos

Take a look at how three shopping locations are marketing themselves to potential retail tenants (and, sometimes, to customers).   (Videos from Business Insider)  

Posted in Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , | Leave a comment

Using Robotics to Aid — NOT Replace — Workers

We are aware that robots are projected to replace many jobs in the future. But robots can also assist — not replace — workers. Here’s an example from the Wall Street Journal involving warehouse functions. As reported by Jennifer Smith: “Known … Continue reading

Posted in Part 5: Managing a Retail Business, Technology in Retailing, Video Clips (non-career) | Tagged , , , , , | Leave a comment

Being Viewed More Credibly/Authentically

Why do most people trust those whom they know and .org Web sites more than mass media and .com Web sites? In a word: credibility (authenticity) — people’s trust is hard to earn and to retain. As Bob Hutchins reports … Continue reading

Posted in Online Retailing, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , , | Leave a comment