Author Archives: bermanevansretail

It’s Time for Small Business Web Sites to Step Up

There’s been a lot of discussion about how leading traditional retailers are stepping up their online efforts and investing more in there sites. But, what about small businesses? They need to step up their online efforts also. According Australia-based WebAlive: … Continue reading

Posted in Online Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 7: Communicating with the Customer | Tagged , , , , | Leave a comment

The “New” Retailing Transforms Logistics

Logistics is a key factor in determining a company’s success, since it impacts on delivery times, inventory levels, sales levels, and customer satisfaction. As a definition, logistics encompasses the activities concerned with efficiently delivering raw materials, parts, semi-finished items, and … Continue reading

Posted in Global Retailing, Part 5: Managing a Retail Business, Technology in Retailing | Tagged , , , , | Leave a comment

Beware of Ransomware — and Be Better Prepared

We have written several times before about the devastating results caused by ransomware hacking (see, for example, 1, 2, 3). “Ransomware is malware. The hackers demand payment, often via Bitcoin or prepaid credit card, from victims in order to regain … Continue reading

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Google Analytics Is for Small Businesses Too!

All almost all of us have heard of Google Analytics. So, what is it and what information can be generated from using it? As described by Google: “Google Analytics gives you the digital analytics tools you need to analyze data … Continue reading

Posted in Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 8: Putting It All Together, Social Media and Retailing | Leave a comment

How Review Sites Operate: The Case of TripAdvisor

People often look at online customer reviews when deciding on their┬átravel plans. And many travelers are active users of TripAdvisor, which: “is the world’s largest travel site, enabling travelers to unleash the potential of every trip. TripAdvisor offers advice from … Continue reading

Posted in Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , | Leave a comment

Welcome World Visitors!

We are honored that this blog has received visitors from about 165 countries around the world. (As of today, we have made more than 1,625 posts in the categories shown on the right side of this screen). Thank you!!!! ­čÖé … Continue reading

Posted in Global Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional | Tagged , , , , , | Leave a comment

How to Boost YOUR Productivity

Are you productive (efficient and effective) enough or do you sometimes waste time or go off on a tangent (instead of focusing on what’s ahead of you)? If you answer the latter, then this post is for you. If you … Continue reading

Posted in Career Useful Information, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 5: Managing a Retail Business | Tagged , , , , | Leave a comment