Category Archives: Uncategorized

Strategic Use of Scent Marketing

In the week following Valentine’s Day, I would like you to draw upon your experiences shopping for Valentine’s Day. If you went shopping at the mall, you may have been influenced by “scent marketing.”   In her article “The Science … Continue reading

Posted in Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer, Uncategorized | Tagged , | Leave a comment

Retail in 2019: Observations from Knowledge @ Wharton

Despite the wave of store-based retail bankruptcies last year, 2018 was “one of the best years for the retail industry in a decade,”  according to the National Retail Federation. The booming economy and the lowest unemployment rate in a decade … Continue reading

Posted in Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 4: Store Location Planning, Retail Executive Interviews, Uncategorized, Video Clips (non-career) | Tagged , , | Leave a comment

Retail Sales is on the Upswing, Then Why are the Malls Dying?

Monthly statistics from the US Census show that U.S. retail sales are consistently growing at a modest rate, yet shopping mall vacancies and closures are the highest in the last seven years (WSJ 2018). Experts blame the downturn in shopping … Continue reading

Posted in Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Privacy and Identity Theft Issues, Uncategorized | Tagged , , , | Leave a comment

Welcome from Patrali Chatterjee

  I, Patrali Chatterjee, am honored to be the new author of the BermanEvans Retail Blog.  Joel is a prolific blog writer and meticulous in covering market-relevant topics in retail and marketing. He has set a high standard and I … Continue reading

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Are Americans Shopaholics?

Last week, Evans on Marketing looked at Shopper Online-Offline Psychology: Inside the Minds of Shoppers. Today, we consider this question. Are Americans shopaholics? For a lot of people, the answer may be yes. Let’s see.   An Infographic Look: Are … Continue reading

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Oracle Partners with Retailers

Oracle provides a range of software capabilities. And Oracle partners with retailers on a regular basis.   Oracle Partners with Retailers Check out this video overview of Oracle Retail.   Now, look at these specific retail video examples from Oracle. … Continue reading

Posted in Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 8: Putting It All Together, Technology in Retailing, Uncategorized | Tagged , , , , | Leave a comment

Next-Day Delivery and Same-Day Delivery

Next-day delivery and same-day delivery are hot shipping topics. And they impact shopping. Their use will grow for the foreseeable future.   Background For a long time, buyers knew mail and deliveries would take days or weeks. In fact, the … Continue reading

Posted in Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Uncategorized | Tagged , , , , , , | 1 Comment