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Tag Archives: omnichannel
Bricks-and-Clicks Retailers’ Hidden Weapon
As we have noted times before, bricks-and clicks retailers are not danger of disappearing. Having difficulties in an increasingly online world? Yes. Having to make strategic changes to keep up? Yes. But disappearing? No! Here are a few past posts … Continue reading
Omnichannel and Great Customer Experiences
There are vital customer service benefits for retailers to move from multichannel to omnichannel strategies. Here is a very good example involving Staples. As reported by Dave Sutton for TopRight Consulting: “When Faisal Masud joined Staples as Chief Digital Officer … Continue reading
Posted in Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 7: Communicating with the Customer
Tagged customer expectations, customer service, multichannel, omnichannel, TopRight
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In-Store Pickup Playing a Bigger Role
Bricks-and-clicks retailers are finding that many shoppers like the convenience of ordering online and picking up merchandise in the store rather than waiting for shipping. According to Kibo (formerly Shopatron): “When it comes to satisfying consumer fulfillment expectations, the ability … Continue reading
Posted in Online Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing
Tagged bricks and clicks, customer expectations, experiential retailing, in-store pickup, omnichannel
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Doing Better at Ominchannel Retailing: Video Tips
Check out this video and paper on omnichannel marketing from BRP and Radial: “Today’s customer is always connected and always on. Digital and mobile commerce have elevated consumer expectations of the shopping experience. She expects service anytime, anywhere, and any … Continue reading
How to Better Blend Online and In-Store Strategies
In this post, there are several tips as to how to better integrate omnichannel retailing. As Steve Hashman (who manages business development at CUBE, and product development and marketing initiatives for high-tech and telecoms companies, both in Canada, and in locations across … Continue reading
Cross-Channel Integration in 2017
This post builds on the one from yesterday, which reported on a study by Yes Lifecycle Marketing. eMarketer reports that: “Retail marketers are looking to [better] incorporate online and offline channels to get greater insights into their customers in 2017. … Continue reading
Posted in Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 7: Communicating with the Customer
Tagged cross-channel, customer expectations, eMarketer, merchandising, multichannel, omnichannel, promotion, Yes Lifecycle Marketing
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