Tag Archives: omnichannel

Omnichannel and Great Customer Experiences

There are vital customer service benefits for retailers to move from multichannel to omnichannel strategies. Here is a very good example involving Staples. As reported by Dave Sutton for TopRight Consulting: “When Faisal Masud joined Staples as Chief Digital Officer … Continue reading

Posted in Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 7: Communicating with the Customer | Tagged , , , , | 1 Comment

In-Store Pickup Playing a Bigger Role

Bricks-and-clicks retailers are finding that many shoppers like the convenience of ordering online and picking up merchandise in the store rather than waiting for shipping. According to Kibo (formerly Shopatron): “When it comes to satisfying consumer fulfillment expectations, the ability … Continue reading

Posted in Online Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing | Tagged , , , , | Leave a comment

Doing Better at Ominchannel Retailing: Video Tips

Check out this video and paper on omnichannel marketing from BRP and Radial: “Today’s customer is always connected and always on. Digital and mobile commerce have elevated consumer expectations of the shopping experience. She expects service anytime, anywhere, and any … Continue reading

Posted in Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing | Tagged , , , , , | 1 Comment

How to Better Blend Online and In-Store Strategies

In this post, there are several tips as to how to better integrate omnichannel retailing. As Steve Hashman (who manages business development at CUBE, and product development and marketing initiatives for high-tech and telecoms companies, both in Canada, and in locations across … Continue reading

Posted in Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer | Tagged , , , | Leave a comment

Cross-Channel Integration in 2017

This post builds on the one from yesterday, which reported on a study by Yes Lifecycle Marketing. eMarketer reports that: “Retail marketers are looking to [better] incorporate online and offline channels to get greater insights into their customers in 2017. … Continue reading

Posted in Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 7: Communicating with the Customer | Tagged , , , , , , , | 2 Comments

Monitoring Retail Shopping: An Infographic

For a recent issue of its Retail Monitor newsletter, Great American Group developed an interesting infographic on the shifting patterns of shopping.    

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing | Tagged , , , , , , , , , , | 1 Comment

Why Don’t Some Store-Based Retailers Get It?

Target had a lot of problems a couple of years ago, with hackers get into the accounts of millions of shoppers. It received a lot of negative press; and for a while, Target was distrusted by some of its customers. … Continue reading

Posted in Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , , , , | 1 Comment