Tag Archives: offline

Offline Innovations in Retail – Infographic

Thank you to Patrick Thuot, vice-president with traffic counter supplier Storetraffic for today’s guest post.   Offline Innovations in Retail There is no doubting the fact that the retail niche has been a state of huge change over the last number … Continue reading

Posted in Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , | Leave a comment

From Online to Offline: More Companies Doing It

Amazon — which recently announced that it would open a brick-and-mortar in Manhattan — is only the latest online retailer (but certainly the biggest 🙂 ) to decide to go multichannel. Other firms that have been making the move include … Continue reading

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business | Tagged , , , , , , , , , , , , , , , | Leave a comment