Tag Archives: multichannel

It’s Time for Small Business Web Sites to Step Up

There’s been a lot of discussion about how leading traditional retailers are stepping up their online efforts and investing more in there sites. But, what about small businesses? They need to step up their online efforts also. According Australia-based WebAlive: … Continue reading

Posted in Online Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 7: Communicating with the Customer | Tagged , , , , | Leave a comment

The “New” Retailing Transforms Logistics

Logistics is a key factor in determining a company’s success, since it impacts on delivery times, inventory levels, sales levels, and customer satisfaction. As a definition, logistics encompasses the activities concerned with efficiently delivering raw materials, parts, semi-finished items, and … Continue reading

Posted in Global Retailing, Part 5: Managing a Retail Business, Technology in Retailing | Tagged , , , , | Leave a comment

Welcome World Visitors!

We are honored that this blog has received visitors from about 165 countries around the world. (As of today, we have made more than 1,625 posts in the categories shown on the right side of this screen). Thank you!!!! 🙂 … Continue reading

Posted in Global Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional | Tagged , , , , , | Leave a comment

Retail Not Bubbling As Much Today

As we have noted several times before (for example, see 1, 2, 3), these are tough times for many retailers around the globe, not just from the United States. The new Wall Street Journal chart (below) sums things up nicely … Continue reading

Posted in Part 1: Overview/Planning, Part 8: Putting It All Together | Tagged , , , , , | Leave a comment

Doing Better at Ominchannel Retailing: Video Tips

Check out this video and paper on omnichannel marketing from BRP and Radial: “Today’s customer is always connected and always on. Digital and mobile commerce have elevated consumer expectations of the shopping experience. She expects service anytime, anywhere, and any … Continue reading

Posted in Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing | Tagged , , , , , | Leave a comment

An Innovative Approach to Bricks-and-Clicks Retailing

In this era of omnichannel retailing, new technological tools are being continually introduced to enable retailers to offer the best possible customer shopping experience. Here’s a creative approach to bricks-and-clicks retailing from Salesfloor. With Salesfloor Storefront and Salesfloor Connect: For the … Continue reading

Posted in Online Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 7: Communicating with the Customer | Tagged , , , , , , | Leave a comment

Cross-Channel Integration in 2017

This post builds on the one from yesterday, which reported on a study by Yes Lifecycle Marketing. eMarketer reports that: “Retail marketers are looking to [better] incorporate online and offline channels to get greater insights into their customers in 2017. … Continue reading

Posted in Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 7: Communicating with the Customer | Tagged , , , , , , , | 2 Comments