Tag Archives: multichannel

Popularity of Bricks and Clicks

For today’s shopper, there are three shopping formats from which to choose: bricks, clicks, and a combination of bricks and clicks. It should come as no surprise that the majority use both online and offline channels. 27% shop either only … Continue reading

Posted in Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , | Leave a comment

Digitizing the Retail Supply Chain

In the search for both cost efficiency and maximizing the customer experience, retailers are turning more to digital tools. And their supply chain partners are a key part of this process. Today, we look at several videos showing digitization in … Continue reading

Posted in Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 8: Putting It All Together, Technology in Retailing, Video Clips (non-career) | Tagged , , , , | 1 Comment

How to Live in the Cloud

With many firms now allowing employees to work off premises, we see the use of cloud software rising. Thus, how to live in the cloud takes on more importance than ever. Yet, we don’t always know about all of the … Continue reading

Posted in Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 7: Communicating with the Customer, Privacy and Identity Theft Issues, Technology in Retailing | Tagged , , , , , | Leave a comment

What Consumers Want in Returning Items

Today, we consider what consumers want in returning items. And this is a topic that we have studied before. Reverse Logistics: How to Improve the Retail Returns Process. UPS to Aid Retailers in Return Process. How Shoppers Use the Return Option for Online Purchases. L.L. Bean’s Dominant … Continue reading

Posted in Online Retailing, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Technology in Retailing | Tagged , , , , | 1 Comment

Will 24/7 Curbside Service Boost Nordstrom for the Holiday?

As with other department store chains, Nordstrom has been seeking out novel tactics to drum up more business. Its latest customer service approach? Adding 24/7 curbside service. Will it help Nordstrom’s holiday sales? We’ll know quite soon. According to George Anderson, … Continue reading

Posted in Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , | 1 Comment

Target, American Eagle Offer Free Shopping Day

For retailers such as Amazon, free shipping is a year-round strategy. Free shipping lures millions of shoppers to pay $99 per year for Amazon Prime. They get free two-day shipping, sometimes even on Sundays.   Free Shopping Day To compete, … Continue reading

Posted in Online Retailing, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Social Media and Retailing | Tagged , , , , , | Leave a comment

Segmenting Holiday Shopper Behavior

Although many people now begin their holiday shopping early, others do not. Segmenting holiday shopper behavior is important for retail success during the holiday season. According to Dani Cushion,  Chief Marketing Officer of Cardlytics, there are four holiday consumer shopping segments: … Continue reading

Posted in Global Retailing, Online Retailing, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer | Tagged , , , , , | Leave a comment