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Tag Archives: McKinsey
Popularity of Bricks and Clicks
For today’s shopper, there are three shopping formats from which to choose: bricks, clicks, and a combination of bricks and clicks. It should come as no surprise that the majority use both online and offline channels. 27% shop either only … Continue reading
Posted in Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer
Tagged bricks and clicks, experiential retailing, McKinsey, multichannel
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Fast Fashion Getting Faster
Today, numerous fashion marketers are following one very strong trend: fast fashion getting faster. And this represents a competitive advantage. These prior posts also look at fashion activities: Macy’s Social Media Superstars Young Adult Views Toward Brands Virtual Reality Live … Continue reading
Personalized Retailing’s Future Looks Engaging: Tips
As we know, personalized retailing is a big deal. Thus, personalized retailing’s future looks engaging [pun intended 🙂 ]. Let’s see why. And offer several tips. Background on Personalized Retailing So, how should we define personalized retailing? Consider these … Continue reading