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Tag Archives: McKinsey
Popularity of Bricks and Clicks
For today’s shopper, there are three shopping formats from which to choose: bricks, clicks, and a combination of bricks and clicks. It should come as no surprise that the majority use both online and offline channels. 27% shop either only … Continue reading
Posted in Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer
Tagged bricks and clicks, experiential retailing, McKinsey, multichannel
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Fast Fashion Getting Faster
Today, numerous fashion marketers are following one very strong trend: fast fashion getting faster. And this represents a competitive advantage. These prior posts also look at fashion activities: Macy’s Social Media Superstars Young Adult Views Toward Brands Virtual Reality Live … Continue reading
Personalized Retailing’s Future Looks Engaging: Tips
As we know, personalized retailing is a big deal. Thus, personalized retailing’s future looks engaging [pun intended 🙂 ]. Let’s see why. And offer several tips. Background on Personalized Retailing So, how should we define personalized retailing? Consider these … Continue reading
Do YOU Understand the “Me” Marketplace?
As we have noted several times before (for example, see 1, 2, 3, 4), greater personalization is essential in today’s highly competitive, multichannel retail marketplace. With this in mind, consider these observations from Visual.ly — and check out the infographic below: … Continue reading
Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer
Tagged competition, customer expectations, infographic, McKinsey, me, opportunity, segmentation, shoppers, trends, Visual.ly
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The Challenge of Food Retailing in Developing Countries
For a variety of reasons — including technology, road infrastructure, shopping habits, and more — food retailing in developing countries can be complicated. Recently, Peter Child, Thomas Kilroy, and James Naylor of McKinsey addressed this topic: “Just 20 years ago, modern … Continue reading
Posted in Global Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together, Technology in Retailing
Tagged competition, customer expectations, developing countries, experiential retailing, global, McKinsey, merchandising, planning, strategy, trends
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Better Understanding Digital Shoppers
Although online shopping growth continues to far outstrip that for traditional physical stores, more analysis still needs to be done to better understand the digital shopper. As McKinsey’s Gadi BenMark and Maher Masri write: “Companies have more data at their fingertips … Continue reading
Posted in Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Social Media and Retailing
Tagged customer expectations, customer service, digital shopping, experiential retailing, information, McKinsey, segmentation, tips
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A Video Interview with Devin Wenig, President of eBay Marketplaces
McKinsey’s Simon London recently sat down for an extended interview with Devin Wenig, President of eBay Marketplaces. In the interview, Wenig discussed the effects of digitization on traditional retailers, the status of bricks-and-mortar stores, the evolving shopping experience, and the use … Continue reading
Posted in Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together, Retail Executive Interviews, Social Media and Retailing, Video Clips (non-career)
Tagged customer expectations, customer loyalty, customer service, Devin Wenig, eBay, experiential retailing, global, McKinsey, multichannel, online shopping, planning, tips, video
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