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Tag Archives: business model
Fast Fashion Getting Faster
Today, numerous fashion marketers are following one very strong trend: fast fashion getting faster. And this represents a competitive advantage. These prior posts also look at fashion activities: Macy’s Social Media Superstars Young Adult Views Toward Brands Virtual Reality Live … Continue reading
Small Businesses Are Charging Ahead
Many small business trends are worth studying. Now, let’s consider how small businesses are charging ahead. According to Vangie Beal for Webopedia: “A small business is privately owned and operated. And it typically employs a small number of workers. In … Continue reading
Tracking Small Business Trends
As with large firms, tracking small business trends is imperative. IF small firms want to adapt to the marketplace! To best face competition, they must do so. Before studying trends, read these posts: Small Business Saturday Marketing Tips for Small … Continue reading
Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 5: Managing a Retail Business, Part 7: Communicating with the Customer, Part 8: Putting It All Together, Technology in Retailing
Tagged 2018, business model, Jeff Bullas, small business, trends
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2018 Marketing Budget Strategies
Today, we present the second in our three-part series on the marketing budget. This topic merits the detailed coverage. Yesterday, we began with 2018 Marketing Budget Trends. Now, we cover 2018 Marketing Budget Strategies. And we conclude tomorrow with our … Continue reading
Reasons Why Many Startups Fail
Starting a new business is often much harder than startups realize. For many reasons why many startups fail. To the extent possible, they must be avoided. Look at three of these posts about starting a new business: Do You Have … Continue reading
Posted in Career Useful Information, Careers in Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 8: Putting It All Together
Tagged business model, customer expectations, failure, infographic, startup
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Star Wars’ Rogue One Is Here!
Professor Evans recently did a radio interview following up on an Evans on Marketing post on Rogue One. Click to listen to that interview.
Posted in Part 1: Overview/Planning, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer
Tagged business model, customer expectations, customer satisfaction, entertainment marketing, experiental marketing, Hofstra University, Joel Evans, opportunity, planning, promotion, radio interview, Rogue One, social media, Star Wars, success, tie-ins, total revenue, Zarb School
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How Retailers Can Be More Customer-Centric
A while back, Professor Joel Evans of Hofstra University’s Zarb School of Business wrote an article about “Customer Centricity” for Promo Magazine (now part of Chief Marketer.) The essence of that still rings true today — even more so given … Continue reading
Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer
Tagged bad behavior, business model, customer centric, customer expectations, customer satisfaction, dissatisfaction, entrepreneur, experiential retailing, good manners, positioning, tips, trust
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