Category Archives: Global Retailing

Read about how domestic and foreign retailers are performing around the world.

IKEA’s New Ads: Assembling Furniture Should Be Easy

IKEA is a very smart marketer. In its latest print advertising campaign, it is focusing on how easy it should be to assemble DYI furniture — with a clever nod to the simplicity of assembling IKEA’s furniture. As reported by … Continue reading

Posted in Global Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 7: Communicating with the Customer | Tagged , , , , | Leave a comment

Learn More About the Sharing Economy

With the popularity of Uber, AirBnB, and other firms, the “sharing” economy continues to take off. Listen to this podcast to learn more: “In the latest episode of eMarketer’s ‘Behind the Numbers’ podcast, VP of Forecasting Martin Utreras discusses the … Continue reading

Posted in Global Retailing, Online Retailing, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Social Media and Retailing, Technology in Retailing | Tagged , , , , | Leave a comment

Living in a Connected World: Are You Always “On”? Segment 3

We live in a digitally connected world, where many of us are regularly “on.” However, some firms are still fighting back against this phenomenon. Consider this example (from Jane E. Brody, writing for the NY Times): “Hurray for the HotBlack … Continue reading

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Living in a Connected World: Are You Always “On”? Segment 2

We live in a digitally connected world, where many of us are regularly “on.” According to Annie Kjellstrom: “Until recently, we connected with one another in person. We planned activities around what we liked to do together, not the best … Continue reading

Posted in Global Retailing, Online Retailing, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer, Social Media and Retailing, Video Clips (non-career) | Tagged , , , , , | 1 Comment

Living in a Connected World: Are You Always “On”? Segment 1

We live in a digitally connected world, where many of us are regularly “on.” According to a study by A.T. Kearney of 10,000 ‘connected consumers’ (people who say they connect to the Internet at least once a week): “Our findings … Continue reading

Posted in Global Retailing, Online Retailing, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer, Social Media and Retailing, Video Clips (non-career) | Tagged , , , , , | 2 Comments

AI Applications in Retailing

As we have noted before, the use of artificial intelligence (AI) by retail companies and others has really taken off. The best is still yet to come — exemplified by the video clips below. According to Bryan Wilson, reporting for … Continue reading

Posted in Global Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Technology in Retailing, Video Clips (non-career) | Tagged , , , , , , | Leave a comment

Retail Data by World Region

Retailing performance varies greatly around the world. Let’s take a look at some highlights by region: most  expensive retail location, most  affordable retail location, strongest retail growth, biggest retail decline, and proportion of retail growth. The following charts were developed by … Continue reading

Posted in Global Retailing, Part 4: Store Location Planning, Part 5: Managing a Retail Business | Tagged , , , | Leave a comment