Tag Archives: Siege Media

Use Traditional Marketing to Boost Mobile Apps

As we previously noted, Mobile Ads Keep on Booming in 2018. Yet, firms should still use traditional marketing to boost mobile apps. In this post, we see how. Continue reading

Posted in Online Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , | Leave a comment

What Billionaires Can Afford to Buy

Check out the infographic below to find out if billionaires have the resources available to solve some of our largest economic dilemmas. Continue reading

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Money Tips for International Business Travel

Today, we offer money tips for international business travel.┬áPlease note: Most of these tips also apply to international consumer travel.   Fundera’s Money Tips for International Business Travel Thanks to Emily Campbell of Siege Media for authoring this section of … Continue reading

Posted in Global Retailing, Part 5: Managing a Retail Business | Tagged , , , | Leave a comment

Handling Different Kinds of Difficult Customers

A lot of companies follow the advice in these posts. Be Careful in Making Promises to Customers. 10 Tips on How Companies Can Be More Customer-Centric. Why the Customer Experience May Fail. But many also struggle with handling different kinds … Continue reading

Posted in Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer | Tagged , , , , | Leave a comment

Retailers Should Build Buyer Personas

A fascinating subject for retailers is the concept of buyer personas. These personas are composite identities. They represent the types of prospects (market segments) that a business is seeking. This post covers how retailers should build buyer personas. You should … Continue reading

Posted in Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , | Leave a comment