Category Archives: Social Media and Retailing

Retail conversations are increasingly two-way interactions; many blogs have a great impact on given retailers’ performance (and blog messages are not typically controlled by the retailers).

Bonobos Showcases Diversity

At Bonobos, an online men’s clothier, the focus is on the following: “Shopping for clothes is a pain. We’re here to make it painless, and maybe even fun. A Better Experience. Like most guys, we’re not big fans of shopping. … Continue reading

Posted in Online Retailing, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , | Leave a comment

Retailing: From A to Z Cited Among 100 Best Retailing Blogs

We are pleased to announce that Retailing: From A to Z is now cited by “Top 100 Retail Blogs And Websites To Follow in 2018” from Feedspot. PLEASE sign up to follow us. 🙂 by entering your E-mail address in … Continue reading

Posted in Careers in Retailing, Global Retailing, Online Retailing, Privacy and Identity Theft Issues, Retail Executive Interviews, Social Media and Retailing, Technology in Retailing, Video Clips (non-career) | Tagged , | Leave a comment

How Social Media Can Energize In-Store Sales

Social media can help or hurt companies in many ways. For example, see these two posts. Social Media Marketing Tips and Social Media and E-Commerce. Today, we examine how social media can energize in-store sales. Special thanks to Chris Landry … Continue reading

Posted in Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , | Leave a comment

Free Advertising Tools

In this post, we cite free advertising tools for small businesses. By using these tools, a firm can hold down its costs. And it can advertise more effectively. Because we like free, also consult these other resources: Useful Free TrendWatching … Continue reading

Posted in Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , | Leave a comment

What Caused the Death of Toys ‘R’ Us

After many decades, it appears that Toys ‘Us’ will be going out of business and liquidating its stores. What caused the death of Toys ‘R’ Us. The short answer might be Walmart and online retailing. But that’s not the full … Continue reading

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 5: Managing a Retail Business, Social Media and Retailing | Tagged , , , , | Leave a comment

Customer Relationships in a High-Tech World

External customer relationships, post-purchase customer relationships, and internal company relationships are always vital. And so are customer relationships in a high-tech world. But first, let’s explore “customer relationship” from a few sources: Entrepreneur Magazine. Company relationships refer to “ways in … Continue reading

Posted in Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , , | Leave a comment

More Social Media Marketing Tips

Today, we present more social media marketing tips for you. First, take a look at these past posts: Social Media and E-Commerce Interesting Facts Building Social Media Marketing Strategies Brand Complaints and Social Media Best Times to Post to Social … Continue reading

Posted in Online Retailing, Social Media and Retailing | Tagged , , , , | Leave a comment