Category Archives: Social Media and Retailing

Retail conversations are increasingly two-way interactions; many blogs have a great impact on given retailers’ performance (and blog messages are not typically controlled by the retailers).

End of Amazon 1-Click Exclusivity, Start of Hilton Relationship

Each day seems newsworthy for Amazon. It appears on a regular in media stories and on social media sites. These are  just a handful of our 2017 posts on Amazon.   Amazon’s Desired Attributes for Job Applicants.   Amazon: King of the Retail World.   Amazon Dives … Continue reading

Posted in Online Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , | Leave a comment

How Shoppers Can Eat and Live Better

Are you healthy? Do you feel stressed out? If these topics interest you, today’s post is for you. Eating, Living Better. We have posted many times on these topics, including these: How Physically Active Are YOU? How Healthy Are We? … Continue reading

Posted in Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , , | 1 Comment

Now on YouTube: Careers in Business 2017

Earlier this year, we published a PowerPoint slideshow: “2017 Edition of Careers in Business.” Now we have produced a YouTube version of this slideshow — which is easier to view; and it is complete with music. 🙂 PLEASE take a … Continue reading

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Reflecting on the 16th Anniversary of 9/11

It has now been 16 years since one of the worst days in American history — a tragedy that many of us will remember forever. On this anniversary, it is a good time to reflect. Each year on this date, … Continue reading

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Social Media and Retailing, Video Clips (non-career) | Tagged , , , , , | Leave a comment

Great Post-Purchase Communication Is Essential

Post-purchase communication is a key to continued customer patronage as well as to long-term brand loyalty. Poor follow-up can be quite detrimental to customer relationships. So, how can we do better? Alexandra Sheehan, writing for Shopify, offers several observations and … Continue reading

Posted in Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , | 1 Comment

How Shoppers React to Bad Social Media Comments

What happens when consumers complain on social media? According to eMarketer: “Data from social media analytics and monitoring service Sprout Social revealed that many US internet users believe social media has given them more of a voice to expose unfair … Continue reading

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Tips on How to Get Great Customer Reviews

We know that lousy customer reviews can be the KOD (kiss of death) for some retailers. We also know that strong customer reviews can enhance sales in a meaningful way. So, how do we get great customer reviews? Consider these … Continue reading

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