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Tag Archives: Sprout Social
Disconnect Between Consumers and Retailers
Today, there is a big disconnect between consumers and retailers with regard to social media priorities. In fact, consumers most want to read about deals. Yet, many firms place too little emphasis on this. Take a look at these posts … Continue reading
Posted in Online Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer, Social Media and Retailing
Tagged customer expectations, eMarketer, experiential retailing, Sprout Social, trends
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How Shoppers React to Bad Social Media Comments
What happens when consumers complain on social media? According to eMarketer: “Data from social media analytics and monitoring service Sprout Social revealed that many US internet users believe social media has given them more of a voice to expose unfair … Continue reading
Social Media Dos and Don’ts
Are you and/or your firm actively utilizing social media? If yes, do you know what behaviors that consumers feel are “cool” or “annoying”? As Felix Richter reports for Statista: “The rise of social media has presented brands [retailers] with a … Continue reading