Retail Management Supplements
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Tag Archives: Sprout Social
Today, there is a big disconnect between consumers and retailers with regard to social media priorities. In fact, consumers most want to read about deals. Yet, many firms place too little emphasis on this. Take a look at these posts … Continue reading →
What happens when consumers complain on social media? According to eMarketer: “Data from social media analytics and monitoring service Sprout Social revealed that many US internet users believe social media has given them more of a voice to expose unfair … Continue reading →
Are you and/or your firm actively utilizing social media? If yes, do you know what behaviors that consumers feel are “cool” or “annoying”? As Felix Richter reports for Statista: “The rise of social media has presented brands [retailers] with a … Continue reading →
Millions of retailers around the world maintain an active social media presence. But, how are they doing in terms of responding to people’s comments and questions on social media? Sprout Social reports: “Given that people are taking to Facebook and … Continue reading →