Social Media Dos and Don’ts

Are you and/or your firm actively utilizing social media? If yes, do you know what behaviors that consumers feel are “cool” or “annoying”?

As Felix Richter reports for Statista:

“The rise of social media has presented brands [retailers] with a new, more direct way of communicating with customers. Instead of planning ad campaigns months in advance, brands [retailers] can now react to trending topics in real time, weigh in on current events, and just be in touch with the world.” 

“While the tone on social media channels is typically less formal than in more official communication channels and brands [retailers] like to present themselves as humorous and snappy, there are limits to what brands should do on Twitter, Facebook or other social platforms.” 

“According to a recent study from Sprout Social, making fun of customers is the worst offense brands [retailers] can commit on social media. Brands  [retailers] should also refrain from talking politics, using slang, or bashing competitors, as all these things are considered annoying by the majority of their customers.”

Check out this infographic to learn more.

Infographic: What Brands Should and Shouldn't Do on Social Media | Statista You will find more statistics at Statista.


This entry was posted in Online Retailing, Part 7: Communicating with the Customer, Social Media and Retailing and tagged , , , , , . Bookmark the permalink.

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