Living in a Connected World: Are You Always “On”? Segment 3

We live in a digitally connected world, where many of us are regularly “on.” However, some firms are still fighting back against this phenomenon. Consider this example (from Jane E. Brody, writing for the NY Times):

“Hurray for the HotBlack Coffee cafe in Toronto for declining to offer Wi-Fi to its customers. It’s HotBlack’s reason for the electronic blackout that is cause for praise. As its president, Jimson Bienenstock, explained, his aim is to get customers to talk with one another instead of being buried in their portable devices. “It’s about creating a social vibe. We’re a vehicle for human interaction, otherwise it’s just a commodity.”

 
Recently, Zarb School of Business Distinguished Professor Joel Evans of Hofstra University did an extended radio interview with Suzanne B. Phillips, Psy.D. on living in a connected world and the growing phenomenon of always being “on.” Connectivity involves using digital devices to interact with the outside world, including smartphones, smart TVs, wearable devices, GPS, computers, tablets, home security systems, and more. This interview is divided into three segments for YouTube. Click here to see Segment 1 and click here to Segment 2.
 

Segment 3 highlights these topics:

• Connectivity by social media platform
• Demographics of followers by social media platform
• Growth of mobile connectivity
• Many benefits of connectivity
• Many downsides of connectivity
• Recommendations
• Always be smart and protect yourself
• Think before posting
 

 

This entry was posted in Global Retailing, Online Retailing, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer, Social Media and Retailing, Video Clips (non-career) and tagged , , , , , . Bookmark the permalink.

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