Tag Archives: interview

Living in a Connected World: Are You Always “On”? Segment 3

We live in a digitally connected world, where many of us are regularly “on.” However, some firms are still fighting back against this phenomenon. Consider this example (from Jane E. Brody, writing for the NY Times): “Hurray for the HotBlack … Continue reading

Posted in Global Retailing, Online Retailing, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer, Social Media and Retailing, Video Clips (non-career) | Tagged , , , , , | Leave a comment

Living in a Connected World: Are You Always “On”? Segment 2

We live in a digitally connected world, where many of us are regularly “on.” According to Annie Kjellstrom: “Until recently, we connected with one another in person. We planned activities around what we liked to do together, not the best … Continue reading

Posted in Global Retailing, Online Retailing, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer, Social Media and Retailing, Video Clips (non-career) | Tagged , , , , , | 1 Comment

Living in a Connected World: Are You Always “On”? Segment 1

We live in a digitally connected world, where many of us are regularly “on.” According to a study by A.T. Kearney of 10,000 ‘connected consumers’ (people who say they connect to the Internet at least once a week): “Our findings … Continue reading

Posted in Global Retailing, Online Retailing, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer, Social Media and Retailing, Video Clips (non-career) | Tagged , , , , , | 2 Comments

2017 Global Economics Interview with Hof Prof

Hofstra University’s Zarb School of Business Distinguished Professor Joel Evans was recently interviewed by the award-winning Hofstra radio station WHRU about the upcoming 2017 global economy. Here is that EIGHT-minute interview. The views are those of Professor Evans and not … Continue reading

Posted in Global Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 7: Communicating with the Customer, Part 8: Putting It All Together | Tagged , , , , , , , , , , , | 1 Comment

A Self-Assessment Infographic (with Quiz)

As we approach the end of 2016, we are going to present some of the most popular of the more than 1,500 posts that have appeared on Retailing A to Z. Today, we cover personal self-assessment. ____________________________ No matter the … Continue reading

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Pre-Election Economics Interview with Hof Prof

Hofstra University’s Zarb School of Business Distinguished Professor Joel Evans was recently interviewed by the award-winning Hofstra radio station WHRU about the impact of the presidential election on the economy. Here is that 25-minute interview. The views are those of … Continue reading

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information | Tagged , , , , , , , , , , | 1 Comment

All Types of Retailers Need to Use Database Marketing

Both small and large firms need to have good customer databases, although their approaches may be quite diverse. This television interview of Hofstra University’s Professor Joel Evans (from the Zarb School of Business) recently appeared on Fios1’s Money & Main$treet … Continue reading

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Video Clips (non-career) | Tagged , , , , , , , , , , , , , , | 1 Comment