Category Archives: Online Retailing

Bricks-and click retailing and online-only retailing are covered here. There are lots of posts on multi-channel retailing.

Is a Deliverer Entering Person’s Home OK?

What do YOU think of this: A Deliverer Entering Person’s Home OK? Amazon believes many of its customers will love this practice. And that they will pay for it. But, critics say most people won’t want a stranger in their … Continue reading

Posted in Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 6: Merchandise Management and Pricing, Technology in Retailing | Tagged , , , , , , | Leave a comment

John Lewis’ Fun Christmas 2017 Ad

John Lewis is a British retailer that operates department stores, home goods stores, supermarkets, and online and catalog businesses. Each year, it starts the Christmas season early. Let’s look at John Lewis’ fun Christmas 2017 ad.   John Lewis’ Fun Christmas 2017 Ad … Continue reading

Posted in Online Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , | Leave a comment

Target, American Eagle Offer Free Shopping Day

For retailers such as Amazon, free shipping is a year-round strategy. Free shipping lures millions of shoppers to pay $99 per year for Amazon Prime. They get free two-day shipping, sometimes even on Sundays.   Free Shopping Day To compete, … Continue reading

Posted in Online Retailing, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Social Media and Retailing | Tagged , , , , , | Leave a comment

Segmenting Holiday Shopper Behavior

Although many people now begin their holiday shopping early, others do not. Segmenting holiday shopper behavior is important for retail success during the holiday season. According to Dani Cushion,  Chief Marketing Officer of Cardlytics, there are four holiday consumer shopping segments: … Continue reading

Posted in Global Retailing, Online Retailing, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer | Tagged , , , , , | Leave a comment

Holiday Season 2017 Shopping Tips

Every year, we offer a list of holiday shopping tips intended to help shoppers avoid overspending their budgets. Below are our holiday season 2017 shopping tips  in the form of an infographic. As we have noted befores, the holiday season starts earlier each … Continue reading

Posted in Global Retailing, Online Retailing, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer | Tagged , , , , , | 1 Comment

Singles’ Day Rules!!

Singles’ Day rules!! In 2017, it will set new records.  This annual event, from China’s Alibaba, falls on November 11 each year (11.11). Singles’ Day 2017 will set new records. If you live in the U.S. (and many other places), … Continue reading

Posted in Global Retailing, Online Retailing, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , , | Leave a comment

Harry & David Modernizes Its Web Site

Harry & David has been a leader in selling gift products for more than 80 years. Take a look at this video for a quick overview. Harry & David has been part of the 1-800-flowers.com family of businesses since 2014. … Continue reading

Posted in Online Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer, Video Clips (non-career) | Tagged , , , , , | Leave a comment