Category Archives: Online Retailing

Bricks-and click retailing and online-only retailing are covered here. There are lots of posts on multi-channel retailing.

Test YOUR Digital Marketing IQ

Each week, eMarketer runs a five-question quiz. The most recent quiz deals with how digital savvy you are. It involves 5 questions that enable you to test your digital marketing IQ. The quiz takes less than five minutes to complete. … Continue reading

Posted in Online Retailing, Part 3: Targeting Customers and Gathering Information, Social Media and Retailing | Tagged , , , | Leave a comment

Chatbots Perceived Effects on Customer Service

As we know, firms regularly look at new ways to enhance the customer experience. One tool growing steadily more popular is the chatbot. Yet, we must better understand chatbots perceived effects on customer service. In other words, how happy are … Continue reading

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Americans Want GDRP-Style Laws

On May 25, 2018, Europe’s General Data Protection Regulation (GDPR) went effect. Thus, a good topic for discussion involves whether Americans want GDRP-style laws. As Dyfed Loesche wrote for Statista: “Anybody doing business in the digital realm should be able … Continue reading

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Macy’s Social Media Superstars

Obviously, social media greatly affect retailers. And Macy’s social media superstars represent a key way to connect with customers. These prior posts exemplify our coverage of social media: How Social Media Can Energize In-Store Sales  Social Media Video Marketing Tips for Building … Continue reading

Posted in Career Useful Information, Online Retailing, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , | Leave a comment

eBay Asking Customers What They Want

eBay has been on a roll. And part of it is due to eBay asking customers what they want. Rather than making assumptions about shopper desires. That is vital for online retailers, too. As Tom Ryan reports for RetailWire: “eBay has … Continue reading

Posted in Online Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Social Media and Retailing | Tagged , , , | Leave a comment

Macy’s New Story

After a long period of weak results, Macy’s may finally be turning things around. And there is also Macy’s new Story.   Recent Results Are Positive According to Paul LaMonica, writing for CNN Money: “Don’t count out Macy’s yet. Digital sales … Continue reading

Posted in Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together | Tagged , , , , , | Leave a comment

Bonobos Showcases Diversity

At Bonobos, an online men’s clothier, the focus is on the following: “Shopping for clothes is a pain. We’re here to make it painless, and maybe even fun. A Better Experience. Like most guys, we’re not big fans of shopping. … Continue reading

Posted in Online Retailing, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , | Leave a comment