Category Archives: Online Retailing

Bricks-and click retailing and online-only retailing are covered here. There are lots of posts on multi-channel retailing.

Consumer Purchase Process Today

Posted on September 24, 2018 by bermanevansretail

Over the summer, we posted about psychology and digital marketing. Now, we focus on the consumer purchase process today. The way we shop has certainly changed over the years. And so have our choices as to how and where we … Continue reading →

Posted in Online Retailing, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer | Tagged , , | Leave a comment

Use Traditional Marketing to Boost Mobile Apps

Posted on September 20, 2018 by bermanevansretail

As we previously noted, Mobile Ads Keep on Booming in 2018. Yet, firms should still use traditional marketing to boost mobile apps. In this post, we see how. Continue reading →

Posted in Online Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , | Leave a comment

Amazon’s Evolution

Posted on September 17, 2018 by bermanevansretail

Today, we look at Amazon’s evolution. In 1994, who would have thought that Amazon would be such a dominant firm in 2018? Continue reading →

Posted in Online Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 5: Managing a Retail Business, Part 7: Communicating with the Customer, Part 8: Putting It All Together, Video Clips (non-career) | Tagged , , , | Leave a comment