Tag Archives: Connext Digital

Consumer Purchase Process Today

Over the summer, we posted about psychology and digital marketing. Now, we focus on the consumer purchase process today. The way we shop has certainly changed over the years. And so have our choices as to how and where we … Continue reading

Posted in Online Retailing, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer | Tagged , , | Leave a comment

Choosing Your Best Digital Channel

As we have noted before, digitizing the retail supply chain is essential. Today, look at choosing your best digital channel. After all, there are various options from which to select.   Choosing Your Best Digital Channel According to Rob FitzGerald, writing … Continue reading

Posted in Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Technology in Retailing | Tagged , , , | Leave a comment