Choosing Your Best Digital Channel

As we have noted before, digitizing the retail supply chain is essential. Today, look at choosing your best digital channel. After all, there are various options from which to select.


Choosing Your Best Digital Channel

According to Rob FitzGerald, writing for Connext Digital:

“In today’s highly competitive business landscape, it’s critical for any company to establish and maintain a strong online presence. Digital channels present new markets and new opportunities for firms. But, there are many businesses, whether small or large, that have not realized the power of digital channels. And  some of those who do still fail to harness its full potential in reaching their goals.”

“With several digital marketing channels available, you need to choose the tools worth focusing on to get you a step closer to your goals. There are a variety of digital channels you can leverage for your business such as E-mail, SMS, SEO, social media, content, or digital ads. It’s just a matter of choosing the channel where you can put your marketing dollars.”

“The digital channel you choose should largely depend on the type of your business, the kinds of customers you’re targeting, and your overall business goals. Before picking the channel that fits your business best, it’s important to familiarize yourself with the various digital marketing channels available.”

Click here to learn more about the options. Be sure to scroll down that page.

Now, “Make sure to maximize your marketing budget and get more bang for your buck. Here’s a guide to choosing the best digital channel for your business.”

Choosing Your Best Digital Channel

This entry was posted in Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Technology in Retailing and tagged , , , . Bookmark the permalink.

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