Retail Management Supplements
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Category Archives: Part 6: Merchandise Management and Pricing
Retailers have used loyalty or membership rewards programs as a customer retention tool. Research by Accenture Labs shows that “42 percent of customers are enrolled in retail loyalty programs, and these customers generate 12 percent to 18 percent more in … Continue reading
Today’s in-store technology often seeks to enhance the customer experience. Sometimes this works. And sometimes it doesn’t. Let’s see how. Continue reading
For today’s shopper, there are three shopping formats from which to choose: bricks, clicks, and a combination of bricks and clicks. It should come as no surprise that the majority use both online and offline channels. 27% shop either only … Continue reading
The technology behind virtual assistants, such as Alexa and Siri, keeps rapidly advancing. Not only can we order from our homes. But some voice assistants have come to in-store shopping. See How Voice Assistants Have Come to In-Store Shopping … Continue reading
More than five years ago, we discussed augmented reality (AR). We highlighted the “magic mirror” used in retail stores. At that time, it was predicted that AR would rapidly gain popularity. But, according to new research, there are mixed results … Continue reading
As we know, the use of artificial intelligence (AI) is taking off. Thus, today’s post takes another perspective on applying artificial intelligence. For a good understanding of AI, read these two posts: Artificial Intelligence Insights from Intel and Artificial Intelligence … Continue reading
In conjunction with Oracle and Bronto, eMarketer offers a FREE Retail StatPack. Just click on the image. Then fill out the short form to download the report.