Tag Archives: customer experience

Resistance to Scanning and Bagging?

Today’s in-store technology often seeks to enhance the customer experience. Sometimes this works. And sometimes it doesn’t. Let’s see how. Continue reading

Posted in Part 1: Overview/Planning, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Technology in Retailing | Tagged , , , | Leave a comment

Macy’s Social Media Superstars

Obviously, social media greatly affect retailers. And Macy’s social media superstars represent a key way to connect with customers. These prior posts exemplify our coverage of social media: How Social Media Can Energize In-Store Sales  Social Media Video Marketing Tips for Building … Continue reading

Posted in Career Useful Information, Online Retailing, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , | Leave a comment

Data Analytics Can Enhance Customer Experiences

We know that using data analytics can enhance customer experiences. And in a big way. Thus, this post takes a marketing client perspective of analytics. For a further look at data analytics, visit these posts: Data Analytics Can Help Predict … Continue reading

Posted in Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer, Part 8: Putting It All Together, Technology in Retailing | Tagged , , , , , , , | Leave a comment

Changing Customer Experience Expectations

To succeed, changing customer experience expectations must be monitored. And fulfilled. A great customer experience facilitates repeat business. For example, look at these posts. Consistency Makes Good Customer Experiences Better. Closing the Customer Experience Gap. Better Customer Experience: Factor Consideration. … Continue reading

Posted in Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , | Leave a comment

Virtual Reality Comes to Life at Vera Bradley

To create an outstanding customer experience, many firms want to use new high-tech tools. Thus, some now experiment with artificial intelligence. And others track shoppers online and in stores. Still other firms market voice-activated digital assistants and employ online chatbots. … Continue reading

Posted in Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 7: Communicating with the Customer, Technology in Retailing | Tagged , , , , | Leave a comment

Consistency Makes Good Customer Experiences Better

Consistency makes good customer experiences better for all parties. Thus, we must ask. Are firms doing well with customer service (the customer experience). Or is it just hype? Some firms are doing well, other not so much. And consistency of … Continue reading

Posted in Global Retailing, Online Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer | Tagged , , , , , | Leave a comment

Music Improves Customer Experience, Even in Serious Settings

Store retailers will try anything (almost) to enhance the customer experience. This includes Engineering a Great Retail Customer Experience and Worlds of Online and Offline Businesses Continue to Merge.  Today’s post is on how music improves customer experience.   Music Improves Customer Experience An … Continue reading

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 7: Communicating with the Customer | Tagged , , , | Leave a comment