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Tag Archives: customer experience
Resistance to Scanning and Bagging?
Today’s in-store technology often seeks to enhance the customer experience. Sometimes this works. And sometimes it doesn’t. Let’s see how. Continue reading
Macy’s Social Media Superstars
Obviously, social media greatly affect retailers. And Macy’s social media superstars represent a key way to connect with customers. These prior posts exemplify our coverage of social media: How Social Media Can Energize In-Store Sales Social Media Video Marketing Tips for Building … Continue reading
Data Analytics Can Enhance Customer Experiences
We know that using data analytics can enhance customer experiences. And in a big way. Thus, this post takes a marketing client perspective of analytics. For a further look at data analytics, visit these posts: Data Analytics Can Help Predict … Continue reading
Posted in Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer, Part 8: Putting It All Together, Technology in Retailing
Tagged Adobe, customer expectations, customer experience, customer satisfaction, data analytics, eConsultancy, experiential retailing, planning
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