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Tag Archives: customer experience
Time to Close the Customer Experience Gap
Customer experience includes all interfaces that firms have with people. A great experience leads to satisfaction and repeat business. Accordingly, closing the customer experience gap is vital. Closing the Customer Experience Gap Some firms are rather weak in this area … Continue reading
Engineering a Great Retail Customer Experience
In 2017, we have presented several posts on the retail experience. The topic is that important! Here are some of these posts: Omnichannel and Great Customer Experiences How Good Is the Customer Experience YOU Offer? Informative Infographic on the Customer Shopping Experience 2017 … Continue reading
Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer
Tagged customer expectations, customer experience, customer service, Retail Prophet
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How Good Is the Customer Experience YOU Offer?
For many consumers, the shopping experience is as important as — or more important than — prices in influencing their purchase behavior. And with today’s extensive amount of competition, consumer patience is at an all-time low. Melissa Global Intelligence is … Continue reading
Informative Infographic on the Customer Shopping Experience
As we have discussed before, there are many factors that affect whether a shopper receives a good customer experience — and whether a shopper completes a purchase or becomes loyal to the company. Take a look at this infographic … Continue reading
Distribution Tips to Enhance the Customer Experience
As we have written about before (see, for example, 1, 2, 3), offering a superior customer experience is a key aspect of how successful a retailer will be. Here are some more tips for providing an excellent customer experience, presented … Continue reading
Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer
Tagged competition, customer expectations, customer experience, customer service, distribution, experiential retailing, merchandising, multichannel, tips
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The Customer Is King, But ….
Here is an interesting take on customer satisfaction from Harley Manning, a vice-president and research director at Forrester Research, who was recently asked this question: ‘When should we put aside the need for profits and fund customer experience projects instead?’ “His … Continue reading
Posted in Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer
Tagged customer expectations, customer experience, customer loyalty, customer service, experiential retailing, Forrester Research, merchandising, multichannel, opportunity, planning, tips
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