Tag Archives: social media

Macy’s Social Media Superstars

Obviously, social media greatly affect retailers. And Macy’s social media superstars represent a key way to connect with customers. These prior posts exemplify our coverage of social media: How Social Media Can Energize In-Store Sales  Social Media Video Marketing Tips for Building … Continue reading

Posted in Career Useful Information, Online Retailing, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , | Leave a comment

How Social Media Can Energize In-Store Sales

Social media can help or hurt companies in many ways. For example, see these two posts. Social Media Marketing Tips and Social Media and E-Commerce. Today, we examine how social media can energize in-store sales. Special thanks to Chris Landry … Continue reading

Posted in Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , | 1 Comment

Getting Great Online Customer Reviews

For the huge number of firms using digital media, getting great online customer reviews is a must. And this post addresses that topic. These prior posts relate to today’s topic: Do Shoppers Really Believe Customer Reviews? How TripAdvisor Works Building … Continue reading

Posted in Online Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , | Leave a comment

How Shoppers React to Bad Social Media Comments

What happens when consumers complain on social media? According to eMarketer: “Data from social media analytics and monitoring service Sprout Social revealed that many US internet users believe social media has given them more of a voice to expose unfair … Continue reading

Posted in Online Retailing, Part 3: Targeting Customers and Gathering Information, Social Media and Retailing | Tagged , , , , | Leave a comment

Tips on How to Get Great Customer Reviews

We know that lousy customer reviews can be the KOD (kiss of death) for some retailers. We also know that strong customer reviews can enhance sales in a meaningful way. So, how do we get great customer reviews? Consider these … Continue reading

Posted in Online Retailing, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , | Leave a comment

Social Media Dos and Don’ts

Are you and/or your firm actively utilizing social media? If yes, do you know what behaviors that consumers feel are “cool” or “annoying”? As Felix Richter reports for Statista: “The rise of social media has presented brands [retailers] with a … Continue reading

Posted in Online Retailing, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , , | Leave a comment

Supermarket Chains and Social Media

Are supermarket chains active users of social media? There are two important answers to this question: (1) Overall, much more than many observers probably think. (2) There is a wide disparity of use by company and by social media platform. … Continue reading

Posted in Online Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , | Leave a comment