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Tag Archives: Macy’s
Macy’s Social Media Superstars
Obviously, social media greatly affect retailers. And Macy’s social media superstars represent a key way to connect with customers. These prior posts exemplify our coverage of social media: How Social Media Can Energize In-Store Sales Social Media Video Marketing Tips for Building … Continue reading
Macy’s New Story
After a long period of weak results, Macy’s may finally be turning things around. And there is also Macy’s new Story. Recent Results Are Positive According to Paul LaMonica, writing for CNN Money: “Don’t count out Macy’s yet. Digital sales … Continue reading
Posted in Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together
Tagged customer expectations, experiential retailing, Macy's, planning, Story, turnaround
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Discounting NOT Always Good for Department Stores
As we have noted before, department stores such as Macy’s regularly offer discounted prices on many items. This may draw some added traffic and revenues, but does this increase profitability and draw profitable customers — and really help the department … Continue reading
Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together
Tagged Allen Questrom, competition, customer expectations, discounts, Forbes, Macy's, merchandising, pricing, RetailWire, trends
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Macy’s Career Video
After you finish college, are you considering a career in retailing? If yes, take a look at this Macy’s video.
Posted in Career Useful Information, Career Video Clips, Careers in Retailing
Tagged career, Macy's, opportunity, retailing, video
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Bluemercury’s In-Store Strategy
Bluemercury is a luxury beauty products and spa retail chain with stores in about 20 states and the District of Columbia. Macy’s acquired Bluemercury in 2015. Recently, Retail TouchPoints did a video interview with Barry Beck, Founder & COO, Bluemercury: “With … Continue reading
Posted in Career Video Clips, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together
Tagged Bluemercury, customer expectations, customer loyalty, customer service, experiential retailing, information, location, Macy's, merchandising, multichannel, Retail Touchpoints, video
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Bloomingdale’s Ups the Ante for Its Outlet Stores
Until recently, Bloomingdale’s (owned and operated by Macy’s Inc.) only operated upscale stores. But today, it is becoming more and more engaged in the discount segment of retailing with its Bloomingdale’s: The Outlet Store, as it seeks to (1) lure … Continue reading
Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together
Tagged Bloomingdale's, customer expectations, discount, location, Macy's, merchandising, opportunity, outlet store, trends
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Today’s Outlet Stores: Are They TOO Popular?
Outlet stores (and shopping centers) have been around for decades. When they first opened, they sometimes occupied old factory buildings, focused on end-of-season merchandise and irregulars, and located miles away from traditional retailers so as not to hurt their retailers’ … Continue reading
Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer
Tagged Coach, competition, customer expectations, inventory management, location, Macy's, merchandising, Neiman Marcus, Nordstrom, online shopping, opportunity, outlet mall, outlet store, pricing, Saks, strategy, trends
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