Tag Archives: Macy’s

Macy’s Social Media Superstars

Obviously, social media greatly affect retailers. And Macy’s social media superstars represent a key way to connect with customers. These prior posts exemplify our coverage of social media: How Social Media Can Energize In-Store Sales  Social Media Video Marketing Tips for Building … Continue reading

Posted in Career Useful Information, Online Retailing, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , | Leave a comment

Macy’s New Story

After a long period of weak results, Macy’s may finally be turning things around. And there is also Macy’s new Story.   Recent Results Are Positive According to Paul LaMonica, writing for CNN Money: “Don’t count out Macy’s yet. Digital sales … Continue reading

Posted in Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together | Tagged , , , , , | Leave a comment

Discounting NOT Always Good for Department Stores

As we have noted before, department stores such as Macy’s regularly offer discounted prices on many items. This may draw some added traffic and revenues, but does this increase profitability and draw profitable customers — and really help the department … Continue reading

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together | Tagged , , , , , , , , , | 1 Comment