Tag Archives: RetailWire

Bricks-and-Clicks Retailers’ Hidden Weapon

Posted on January 24, 2018 by bermanevansretail

As we have noted times before, bricks-and clicks retailers are not danger of disappearing.  Having difficulties in an increasingly online world? Yes. Having to make strategic changes to keep up? Yes. But disappearing? No! Here are a few past posts … Continue reading →

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning | Tagged , , , | Leave a comment

Discounting NOT Always Good for Department Stores

Posted on December 1, 2016 by bermanevansretail

As we have noted before, department stores such as Macy’s regularly offer discounted prices on many items. This may draw some added traffic and revenues, but does this increase profitability and draw profitable customers — and really help the department … Continue reading →

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together | Tagged , , , , , , , , , | 1 Comment

Optimizing In-Store Traffic

Posted on March 9, 2016 by bermanevansretail

Given the fast-changing nature of both bricks-and-clicks retailing and online retailing, store-based retailers really need to do everything they can to optimize their in-store traffic. Recently, HeadCount did a study on in-store traffic counts. This report is available [with a free … Continue reading →

Posted in Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 4: Store Location Planning, Part 5: Managing a Retail Business | Tagged , , , , , , | 1 Comment