Tag Archives: bricks and clicks

Popularity of Bricks and Clicks

For today’s shopper, there are three shopping formats from which to choose: bricks, clicks, and a combination of bricks and clicks. It should come as no surprise that the majority use both online and offline channels. 27% shop either only … Continue reading

Posted in Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , | Leave a comment

Bricks-and-Clicks Retailers’ Hidden Weapon

As we have noted times before, bricks-and clicks retailers are not danger of disappearing.  Having difficulties in an increasingly online world? Yes. Having to make strategic changes to keep up? Yes. But disappearing? No! Here are a few past posts … Continue reading

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning | Tagged , , , | Leave a comment

More on the State of Store Retailing in 2017

Here is an informative infographic on the state of store retailing in 2017 that is not all gloom and doom. According to Kevin Flanagan, director of content marketing for TimeTrade: “In our third-annual State of Retail survey, TimeTrade asked consumers … Continue reading

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , | 2 Comments