Retail Management Supplements
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Tag Archives: experiential retailing
For today’s shopper, there are three shopping formats from which to choose: bricks, clicks, and a combination of bricks and clicks. It should come as no surprise that the majority use both online and offline channels. 27% shop either only … Continue reading
Yes, transactions have changed dramatically in recent years. Many more shoppers buy online and have merchandise delivered. BUT, the popularity of the checkout counter for in-store transactions may surprise you. As eMarketer reports: “The traditional checkout model is undergoing a major … Continue reading
More than five years ago, we discussed augmented reality (AR). We highlighted the “magic mirror” used in retail stores. At that time, it was predicted that AR would rapidly gain popularity. But, according to new research, there are mixed results … Continue reading
Despite the huge hype surrounding them, smart appliances are still not cutting it yet. Shoppers have been in no hurry to buy. Smart Appliances Still Not Cutting It YET As Krista Garcia reports for eMarketer: “Smart-home technology like connected TVs … Continue reading
We all like to feel that we get bargains when shopping. But that’s not always the case. See More Gamesmanship on Retail Prices — Even Online. And When Is a “Sale” a Sale? Today, we look at do shoppers like … Continue reading