Tag Archives: experiential retailing

Reduce Holiday Stress: Try to Keep Smiling

Each holiday season seems to be more stressful. We worry about getting the right gifts. And at the right prices. Also, we may get uptight about seeing family members. Hopefully, that is not the case. This post is intended to … Continue reading

Posted in Career Useful Information, Part 5: Managing a Retail Business | Tagged , , , , | Leave a comment

Instagram Allows Retailers to Offer Shoppable Posts

As a social media platform, Instagram is huge. And it’s  still growing. It has well over 800 million subscribers. Yet, until recently, Instagram was not very retailer friendly. Now, this has changed. And the change will benefit both Instagram and … Continue reading

Posted in Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer, Social Media and Retailing, Technology in Retailing | Tagged , , , , | Leave a comment

Personalized Retailing’s Future Looks Engaging: Tips

As we know, personalized retailing is a big deal. Thus, personalized retailing’s future looks engaging [pun intended 🙂 ]. Let’s see why. And offer several tips.   Background on Personalized Retailing So, how should we define personalized retailing? Consider these … Continue reading

Posted in Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer, Part 8: Putting It All Together | Tagged , , , , | Leave a comment

Happy Thanksgiving. Black Friday Shopping Next?

We wish you Happy Thanksgiving. Now, we ask you a question. Is Black Friday shopping next?     And remember to look at our holiday shopping tips.   Black Friday Shopping Next? Despite many shoppers avoiding Black Friday, millions are … Continue reading

Posted in Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , , | Leave a comment

John Lewis’ Fun Christmas 2017 Ad

John Lewis is a British retailer that operates department stores, home goods stores, supermarkets, and online and catalog businesses. Each year, it starts the Christmas season early. Let’s look at John Lewis’ fun Christmas 2017 ad.   John Lewis’ Fun Christmas 2017 Ad … Continue reading

Posted in Online Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , | Leave a comment

Segmenting Holiday Shopper Behavior

Although many people now begin their holiday shopping early, others do not. Segmenting holiday shopper behavior is important for retail success during the holiday season. According to Dani Cushion,  Chief Marketing Officer of Cardlytics, there are four holiday consumer shopping segments: … Continue reading

Posted in Global Retailing, Online Retailing, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer | Tagged , , , , , | Leave a comment

Singles’ Day Rules!!

Singles’ Day rules!! In 2017, it will set new records.  This annual event, from China’s Alibaba, falls on November 11 each year (11.11). Singles’ Day 2017 will set new records. If you live in the U.S. (and many other places), … Continue reading

Posted in Global Retailing, Online Retailing, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , , | Leave a comment