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Tag Archives: experiential retailing
Popularity of Bricks and Clicks
For today’s shopper, there are three shopping formats from which to choose: bricks, clicks, and a combination of bricks and clicks. It should come as no surprise that the majority use both online and offline channels. 27% shop either only … Continue reading
Posted in Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer
Tagged bricks and clicks, experiential retailing, McKinsey, multichannel
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Checkout Counters Still in Demand
Yes, transactions have changed dramatically in recent years. Many more shoppers buy online and have merchandise delivered. BUT, the popularity of the checkout counter for in-store transactions may surprise you. As eMarketer reports: “The traditional checkout model is undergoing a major … Continue reading
Mixed Results With Augmented Reality
More than five years ago, we discussed augmented reality (AR). We highlighted the “magic mirror” used in retail stores. At that time, it was predicted that AR would rapidly gain popularity. But, according to new research, there are mixed results … Continue reading