Tag Archives: experiential retailing

Surprise? Dads Big on Coupon Use

Coupons are still widely used in the United States, although their format (paper vs. electronic vs. online) has been evolving. Did you know that males (dad) are about as likely as females (moms) to use coupons? Here are some of … Continue reading

Posted in Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , | Leave a comment

Retailers Need to Do Better with Loyalty Programs

As we have reported before (click here, for example), the quest for customer loyalty continues to be both a critical goal and a major challenge for companies of all types and sizes. Given the importance of customer loyalty, why don’t … Continue reading

Posted in Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , | Leave a comment

Welcome World Visitors!

We are honored that this blog has received visitors from about 165 countries around the world. (As of today, we have made more than 1,625 posts in the categories shown on the right side of this screen). Thank you!!!! 🙂 … Continue reading

Posted in Global Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional | Tagged , , , , , | 1 Comment

Another Record Mother’s Day Expected for Retailers

Finally, there is some good news for retailers. Mother’s Day 2017 is expected to generate about 10 percent more in retail revenues than in 2016. As reported by Ana Serafin Smith for the National Retail Federation: “Consumers say they will spend … Continue reading

Posted in Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , | Leave a comment

Amazon Dives into Custom Clothing

Yes, you read the title of this post correctly. Not only is Amazon getting more involved in apparel retailing, it is also patenting a unique custom-clothing process. As Nick Wingfield reports for the New York Times: “This year, Amazon will … Continue reading

Posted in Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 8: Putting It All Together | Tagged , , , , , | Leave a comment

In-Store Pickup Playing a Bigger Role

Bricks-and-clicks retailers are finding that many shoppers like the convenience of ordering online and picking up merchandise in the store rather than waiting for shipping. According to Kibo (formerly Shopatron): “When it comes to satisfying consumer fulfillment expectations, the ability … Continue reading

Posted in Online Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing | Tagged , , , , | Leave a comment

An Innovative Approach to Bricks-and-Clicks Retailing

In this era of omnichannel retailing, new technological tools are being continually introduced to enable retailers to offer the best possible customer shopping experience. Here’s a creative approach to bricks-and-clicks retailing from Salesfloor. With Salesfloor Storefront and Salesfloor Connect: For the … Continue reading

Posted in Online Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 7: Communicating with the Customer | Tagged , , , , , , | Leave a comment