Popularity of Bricks and Clicks

For today’s shopper, there are three shopping formats from which to choose: bricks, clicks, and a combination of bricks and clicks.

It should come as no surprise that the majority use both online and offline channels. 27% shop either only or mostly online, while 16% shop either only or mostly online.

As Felix Richter reports for Statista:

“According to a recent report from Periscope by McKinsey, very few Americans shop exclusively in-store or online. As the following chart illustrates, most consumers are multichannel shoppers — shopping at brick-and-mortar stores as well as online. Interestingly, those who have a clear tendency to shop at physical stores outnumber those who make most or all of their purchases online.”

Popularity of Bricks and Clicks
 

This entry was posted in Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer and tagged , , , . Bookmark the permalink.

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