Checkout Counters Still in Demand

Yes, transactions have changed dramatically in recent years. Many more shoppers buy online and have merchandise delivered. BUT, the popularity of the checkout counter for in-store transactions may surprise you.

As eMarketer reports: 

“The traditional checkout model is undergoing a major technological overhaul. But consumers aren’t necessarily ready to replace their human cashiers. A July 2018 poll by CivicScience found that 57% of U.S. Internet users prefer to use cashiers when purchasing items in store. Just one-third of respondents said the self-checkout line was the preferred option.”

“Similar to use of other in-store technologies, age is a contributing factor for self-checkout preferences.  75% of respondents ages 55 or older, and 55% of those 35 to 54, would rather wait in line for a cashier than head over to an area set up with self-service registers. Millennials (those 18 to 34) were found to be divided on what kind of checkout experience they prefer. Slightly less than half (46%) prefer self-checkout, while 39% said they like a cashier-led interaction instead. With more millennials favoring self-checkout, CivicScience concludes that the role of the cashier may become obsolete as younger consumers mature and adoption is more widespread. “

Checkout Counters Still in Demand
 

This entry was posted in Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Technology in Retailing and tagged , , , , , . Bookmark the permalink.

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