Success Switching Retail Careers Post-30 Years Old

Unhappy in your current job? Bored at work? Interested in a different career path? Looking to be entrepreneur? If you answer yes to any of these questions, you are alone. And it is possible to find great success switching retail careers post-30 years old.

In general, job and career switches are more common than you may think. So, consider these observations from Alison Doyle

“Today, the average person changes jobs ten to fifteen times (with an average of 12 job changes) during his or her career. Many workers spend five years or less in every job, so they devote more time and energy transitioning from one job to another. Job searching and networking, as well as, tracking and adjusting to job market trends, have taken on enhanced importance. Upgrading one’s employment status has become an ongoing process, rather than something you do once or twice during your career.”

To learn more about career opportunities, click one of these posts:

 

Success Switching Retail Careers Post-30 Years Old

Given the above, more people are now switching jobs and/or careers. And that applies to those who switch after age 30. Yes, we can have success switching careers post-30 years old.

As noted by Rachel Gillett and Richard Feloni for Business Insider:

“Questions about whether you’re on the ‘right’ career path can strike fear into even the most confident person’s heart. But as some of the most successful people prove, you don’t have to have it all figured out from the start. Plenty of highly successful people chose to make major career changes, some even many years into their adult lives.”

Gillett and Feloni discuss NINETEEN highly successful people who switched careers after age 30. Here are 5 retail-related superstars:

  • Jeff Bezos had a lucrative career in computer science on Wall Street and took on top roles at various financial firms before transitioning to the world of E-commerce and launching Amazon at age 31.”
  • Donald Fisher was 40 and had no experience in retail when he and his wife, Doris, opened the first Gap store in San Francisco. The Gap’s clothes quickly became fashionable, and today the company is one of the world’s largest clothing chains.
  • Ray Kroc spent his career as a milkshake-device salesman before buying McDonald’s at age 52 in 1954. He grew it into the world’s biggest fast-food franchise.
  • Harland Sanders, better known as Colonel Sanders, was 62 when he franchised Kentucky Fried Chicken. Before then, Sanders held several odd jobs including country lawyer, gas station operator, and railroad worker.”
  • Tim and Nina Zagat were both lawyers in their late 30s when they published their first collection of restaurant reviews under the Zagat name. The brand eventually became a mark of culinary authority.”

To read about all 19 “late bloomers”, click on the image of Amazon’s Jeff Bezos. As of the end of business yesterday, Bezos had a net worth of $97.billion. Not bad. 🙂

Success Switching Retail Careers Post-30 Years Old

Chip Somodevilla/Getty

 

Posted in Career Useful Information, Careers in Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional | Tagged , , , , , | Leave a comment

Glassdoor’s Best U.S. Retail Employers

Looking for a new job or career? Glassdoor offers a lot of good information. That includes Glassdoor’s 2018 best U.S. retail employers. And Glassdoor separates the listings by company size. In that way, small and medium firms get recognized. What makes Glassdoor unique? As the firm reports:

“Glassdoor is one of the fastest growing jobs and recruiting sites. Glassdoor holds a growing database of millions of company reviews, CEO approval ratings, salary reports, interview reviews and questions, benefits reviews, office photos and more. Unlike other jobs sites, all of this information is entirely shared by those who know a company best — the employees.”

And the Glassdoor employer rankings are a nice complement to other review services. And those include rankings by Universum: 2017 Most Attractive U.S. Employers and 2017 Most Attractive Global Employers.

 

Glassdoor’s 2018 Best Retail U.S. Employers: Large Firms

Recently, Glassdoor produced its 2018 rankings of the best U.S. employers. As noted in the previous section, the ranking is based on employee feedback. The rankings are divided into two categories: large firms and small/medium firms. For large firms, 100 companies are ranked. A number of them are retailers.

Glassdoor's 2018 Best Retail U.S. Employers

Now, take a look at the top large retail-related firms. And click the links for company information:

  1. In-N-Out Burger.
  2. lululemon.
  3. Power Home Remodeling.
  4. H-E-B.
  5. Kimpton Hotels & Restaurants.
  6. Wegmans Food Markets.
  7. Discount Tire.
  8. REI.
  9. Kwik Trip.
  10. Trader Joe’s.
  11. Chick-fil-A.
  12. J. Crew.
  13. CDW.
  14. QuikTrip.
  15. Starbucks.
  16. Walt Disney Company.

Click the image for an In-N-Out Burger photo montage.


 

Posted in Career Useful Information, Careers in Retailing, Part 5: Managing a Retail Business, Part 8: Putting It All Together | Tagged , , , , | 2 Comments

Reduce Holiday Stress: Try to Keep Smiling

Each holiday season seems to be more stressful. We worry about getting the right gifts. And at the right prices. Also, we may get uptight about seeing family members. Hopefully, that is not the case. This post is intended to help you reduce holiday stress: try to keep smiling. Sense of humor required. 🙂

 

Reduce Holiday Stress: Try to Keep Smiling

We want you to be less stressed out. So, here goes.

According to 

“The holiday party season is upon us. So, what could go wrong? This is that time of year where you get to interact with your colleagues (somewhat) outside of a professional setting. These parties are meant to be a reward and an opportunity to foster company culture. But, they can also turn awkward real quick. Something you don’t want since you still have to work on a team with these people. We’ve outlined 12 of the most classic office party personalities and visualized them in the various situations they commonly create. Check out the infographic below to see these office partiers at their finest!”

“In the infographic, what a festive bunch! If you’ve worked in the office setting long enough, you have undoubtedly come across one of these characters during the company holiday party. While it’s funny to visualize these party archetypes in a graphic, encountering them in real life can be very uncomfortable  – especially if they’re your boss. Even worse, if you’re not aware of your behavior during your firm’s annual party, you could become one of them! And we want you to avoid embarrassing yourself or having your colleagues hate you. So, click here for a list of do’s and don’ts.” [Then, scroll down the page.]

Please enjoy the infographic. To see a larger version, click on the infographic. And have a happy holiday season! Keep on chuckling. Or, at least, smile more often.

 

This infographic is intended to help you reduce holiday stress: try to keep smiling.
 

Posted in Career Useful Information, Part 5: Managing a Retail Business | Tagged , , , , | Leave a comment

Instagram Allows Retailers to Offer Shoppable Posts

As a social media platform, Instagram is huge. And it’s  still growing. It has well over 800 million subscribers. Yet, until recently, Instagram was not very retailer friendly. Now, this has changed. And the change will benefit both Instagram and retailers. Here’s how.

 Catherine Shu reports for TechCrunch:

“U.S. businesses that use Bigcommerce will now have access to Instagram’s shoppable posts feature. Merchants that use Instagram shoppable posts will also have access to analytics from the photo-sharing service. That includes how many people view product information or click through to its product page. Bigcommerce says it serves about 50,000 small to medium-sized businesses, 2,000 mid-market businesses, and 25+ Fortune 1000 firms. Clickable links aren’t allowed in post captions. So shoppable tags are the quickest way for E-commerce retailers to get Instagram users into their stores.”

Click the image to read more.

Instagram Allows Retailers to Offer Shoppable Posts
 

Posted in Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer, Social Media and Retailing, Technology in Retailing | Tagged , , , , | Leave a comment

Will 24/7 Curbside Service Boost Nordstrom for the Holiday?

As with other department store chains, Nordstrom has been seeking out novel tactics to drum up more business. Its latest customer service approach? Adding 24/7 curbside service. Will it help Nordstrom’s holiday sales? We’ll know quite soon.

According to George Anderson, reporting for RetailWire:

“Nordstrom will give customers a little help as Christmas approaches. It will offer 24/7 curbside pickup at 10 stores across the country beginning Dec. 16. And continuing through Christmas Eve morning. This pilot is intended to give customers more flexibility as time pressures mount. Customers can pick up purchases during their early morning commute or perhaps after the little ones are in bed for the night.”

“‘I think more than any other time of the year, traditional store hours may not fit our customer’s lifestyle,’ Shea Jensen, Nordstrom senior vice-president of customer experience, told USA Today. ‘And so if we can find ways to lighten their load a bit during the busy season, we’re happy to do that.’”

Click the image to read more from Anderson.

Photo by Nordstrom

 

Posted in Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , | 1 Comment

Personalized Retailing’s Future Looks Engaging: Tips

As we know, personalized retailing is a big deal. Thus, personalized retailing’s future looks engaging [pun intended 🙂 ]. Let’s see why. And offer several tips.

 

Background on Personalized Retailing

So, how should we define personalized retailing? Consider these observations:

  • One of the toughest issues for retailers is how much to personalize. On the one hand, firms need as much customer data as possible to target individual shoppers. On the other hand, many customers want their privacy. And they do not appreciate it when they are overly tracked. [1]
  • In today’s high-tech marketing environment, personalization is a major competitive advantage. Thus, personalization can involve products such as the NikeiD footwear line as well one-to-one communications. As Conversant Media puts it: “Virtually everyone agrees a personalized message tailored to an individual’s wants and needs is more apt to drive a sale than a general one.” [2]
  • Neustar (a data-intelligence firm) published a report on personalized marketing (retailing). “Customers expect it. And technology enables it. As a result, brands that deliver it generate huge increases in ROI. It goes beyond adding a customer’s name to communication. Customers expect relevant content in the right channel at the right time. Whether on a brand’s Web site, a social network, or an E-mail inbox. For brands, delivering one-to-one experience at scale requires leveraging complex data sets, processes, and platforms.” [3]

 

Personalized Retailing’s Future Looks Engaging

Consulting giant McKinsey & Co. produces excellent FREE material. And it covers diverse topics. Recently, it published this article. “What Shoppers Really Want from Personalized Marketing.” In that article, McKinsey notes:

“Gotten an unsolicited and irrelevant offer on something you’ve done online? Know the creepy feeling that ‘someone is watching me’? This reaction is the third rail of the drive to personalize interactions with customers. And that’s a problem because, if done right, personalization can be a huge hit. Targeted communications that are relevant and useful create lasting customer loyalty and drive revenue growth. The challenge: To personalize in a way that doesn’t cross lines and delivers genuine value and relevance. But how do you know?”

Click the image to access the article.

Personalized Marketing's Future Looks Engaging. Overview.

 

Personalized Retailing Tips

According to McKinsey, what do consumers value most?

1. “Give me relevant recommendations I wouldn’t have thought of myself. Shoppers don’t want constant reminders of products they’ve already bought or searched for. Especially if the ads appear either too soon, too often, or too late in the process.” Instead, personalize products. The figure shows a McKinsey example of this.

Personalized Marketing's Future Looks Engaging. Product recommendation stage.

2. “Talk to me when I’m in shopping mode. Previous order data can provide useful cues about activities. Such as ordering a gift for someone’s birthday or anniversary.”

3. “Remind me of things I want to know but might not track. So, help shoppers track specific events. Such as when someone may be running out of an item bought earlier. When a desired item is back in stock or on sale. Or when a new style is launched for a product or category the shopper has often bought.”

4. “Know me no matter where I interact with you. Thus, communications that seamlessly straddle online and offline experiences make a customer feel a firm really knows them.” And the figure shows a McKinsey example of this.

Personalized Marketing's Future Looks Engaging. Personalized discount.

5. “Share the value in a way that’s meaningful to me. For instance, loyalty programs and purchase data are useful. (a) By telling firms the products an individual customer buys. (b) By seeing how often he or she buys. (c) Be learning when they buy. (d) And by knowing what product categories they never buy. Thus, personalizing (‘gamifying’) the experience leads to purchases and new buying behavior.”

 

Posted in Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer, Part 8: Putting It All Together | Tagged , , , , | Leave a comment