Online grocery shopping is still in infancy; but it is consistently growing — especially with the same-day delivery services expanding rapidly.
According to Monica Melton, writing for eMarketer:
“With Amazon, Walmart, and other big players jockeying for a position in the grocery market, it’s easy to forget that digital grocery shopping is still in the early stages. The latest evidence of that comes from a Gallup survey, which found that most grocery shopping still takes place in stores. In fact, many U.S. consumers surveyed — more than eight in 10 — said they have never bought groceries online for pickup or delivery. Overall, very few respondents said they placed online grocery orders. Just 5% said they purchased their groceries online once or twice a month.”
“Among the relatively few digital grocery shoppers, Millennials and city dwellers only marginally outpace their older and more rural counterparts when it comes to buying groceries online. While older people were less likely to shop for groceries online, as many other studies have pointed out, the difference, when compared to younger people, was only slightly less according to the Gallup study. For example, 15% of 18- to 29-year-olds said they bought groceries online at least 1 to 2 times a month, compared to 10% of 50- to-64-year-olds.”
Japan-based Uniqlo has been a retailing powerhouse for years — with its fast-fashion approach. Today, it operates more than 1,000 stores around the world. Here is Uniqlo’s basic business model.
Recently, Uniqlo announced that it would be introducing vending machines (kiosks) at airports and shopping centers. As reported by Khadeeja Safdar for the Wall Street Journal:
“Your flight is boarding soon, but you forgot to pack warm clothes. What to do? Uniqlo is betting that you might consider a lightweight down jacket from a vending machine. The Fast Retailing-owned retailer plans to roll out 10 of them this month and next in airports and shopping malls near New York, Houston, Oakland, Calif., and other U.S. cities.”
“The machines are part of the company’s retooled expansion plans after a more-ambitious effort to increase Uniqlo’s U.S. presence fell short of expectations. Vending machines are cheaper to operate than physical stores and are a convenient way of selling basic, travel-friendly clothes to harried consumers. After opening 45 stores in the U.S., Uniqlo is now using vending machines, temporary stores and a few flagship locations to expand its physical footprint. It has two new locations planned for Washington this fall, including a store in Union Station and a pop-up shop.”
Click the image to read more.
“Uniqlo’s machines will sell heat-retaining shirts and lightweight down jackets.” PHOTO: C WAGNER/UNIQLO
McDonald’s is constantly striving to improve itself and to be more distinctive both in the United States and internationally. See, for example, “McDonald’s Shifting Gears”.
Here’s an example, as reported by Chris Snyder for Business Insider:
“When you think of McDonald’s, you typically think big golden arches and a red roof. This restaurant is much different. A unique McDonald’s in Freeport, Maine was installed inside an old mansion built back in 1850. It maintains the Victorian aesthetic and even offers lobster rolls for the complete New England experience. This is what it’s like.”
(Video from Business Insider)
Posted in Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 7: Communicating with the Customer
Tagged customer expectations, experiental marketing, lobster roll, McDonald's, video
Take a look at how three shopping locations are marketing themselves to potential retail tenants (and, sometimes, to customers).
(Videos from Business Insider)
We are aware that robots are projected to replace many jobs in the future. But robots can also assist — not replace — workers. Here’s an example from the Wall Street Journal involving warehouse functions.
As reported by Jennifer Smith:
“Known as ‘collaborative’ robots, they are small and relatively cheap—costing tens of thousands of dollars—compared with miles of conveyor belts and automation systems that run into the tens of millions. The new robots are designed with the majority of warehouses worldwide in mind, where orders continue to be fulfilled manually by people pushing carts up and down aisles. Robotics firms pitch them as a way to help people work faster and boost productivity during busy times, such as the holidays, when extra labor is harder to find. Surging online sales and a tight labor market have made it more difficult and expensive to fill warehouse jobs.”