More Social Media Marketing Tips

Today, we present more social media marketing tips for you.

First, take a look at these past posts:

And please remember that anything which and your firm say online leaves a long tail!


More Social Media Marketing Tips — Many Resources

Social media marketing tips come in many formats. And these include “cheatsheets,” infographics, and other tools. One source of tips is Hongkiat (HKDC). The firm provides advice related to tech, design, and technology. As part of its efforts, HKDC publishes releases “tips, tricks, techniques, tutorials, tool recommendations, and plenty of freebies that web designers, bloggers, graphic designers, entrepreneurs and web developers would love. We love powerful plugins, cool tools, geeky gadgets, great gift ideas, desktop and mobile apps, and more interesting things.”

One of HKDC’s valuable articles covers “50 Cheatsheets & Infographics for Social Media Marketers.” To access the full article, click here. To see a few highlights, keep reading.

If you follow these tips, your social media marketing will improve. And that is essential. In sum, don’t be close-minded. Instead, be adaptable. You cannot control what others say about you online. But you can control how present yourself to others. This involves branding and self-branding.


Importance of Visual Content

So, why the importance of visual content? To answer that question, look at the following infographic.

More Social Media Marketing Tips -- Visual Content


How to Market Successfully

To succeed, follow these steps. First, select the best strategy and tactics for YOU. Then, create your content. Next, publish and promote your content. Finally, analyze your results.

More Social Media Marketing Tips -- Keys to Success

Top Social Media Tools for Business

To learn about 56 social media tools, check out this infographic.

More Social Media Marketing Tips -- 56 Tools

Posted in Online Retailing, Social Media and Retailing | Tagged , , , , | Leave a comment

Tracking Small Business Trends

As with large firms, tracking small business trends is imperative. IF small firms want to adapt to the marketplace! To best face competition, they must do so.

Before studying trends, read these posts:

Now, we turn to 2018 small business trends.


Tracking Small Business Trends

So, what’s up next for small business? And how should firms prepare for them.

As Evan Brown reports for

“Small businesses have always played a vital role in economic growth because they are known for creating more jobs than their larger counterparts as SBA reports. But even though small businesses have seen an immense growth due to the introduction of the Internet, it is quite difficult to properly market themselves. A report by the National Small Business Association states that a decrease in consumer spending, economic uncertainty, and cost of health insurance benefits are the reasons behind the failure of a business.”

That is where this article comes in. 2018 looks to provide a slew of fantastic marketing opportunities that will allow small businesses to truly stand out. And I have taken the liberty of listing 18 small business trends that can help them do just that.”

Here are three of these trends. To see the other fifteen, click here.

Experiential Marketing

“Thanks to social media, customer engagement allows firms to better appease their target audience. In fact, consumers are encouraged to take part in the growth of a business. And we call this experiential marketing.”

Tracking Small Business Trends -- Experiential Marketing

Crowdfunding a Growing Source for Small Businesses

“In the past couple of years, the concept of crowdfunding has largely increased. It serves as a platform that allows brands to seek funding from online users to help fund their project before it is developed and released to the public.”

Tracking Small Business Trends -- Crowdfunding

Opportunities for Voice-Optimized Content

Given how much easier voice search is compared to typing, it won’t be long before most marketers begin to optimize content for voice search.

Tracking Small Business Trends -- Voice Searches

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 5: Managing a Retail Business, Part 7: Communicating with the Customer, Part 8: Putting It All Together, Technology in Retailing | Tagged , , , , | Leave a comment

Changing Customer Experience Expectations

To succeed, changing customer experience expectations must be monitored. And fulfilled. A great customer experience facilitates repeat business. For example, look at these posts. Consistency Makes Good Customer Experiences Better. Closing the Customer Experience Gap. Better Customer Experience: Factor Consideration. Why the Customer Experience May Fail.

In the current global environment, consumers expect a lot. Thus, they want speedy shipping, fair prices, a nice shopping experience, and more. Whether in a store. Or online. Advice? Be prepared. And responsive.


Changing Customer Experience Expectations

To offer the best customer experience, we must understand what shoppers desire. And WE cannot meet these expectations without understanding them.

According to Erik Wander, writing for Adweek:

“Nearly 20 percent of U.S. households contain 10 or more connected devices. And they work new communication tools into their lives. Thus, they want multichannel options when they need service. Also, they expect it to be faster and easier to use. Yet, not all firms, meet expectations.”

“As a result, new research shows that 70 percent of U.S. consumers find customer service via multiple channels to be important. And 36 percent will switch channels if an issue isn’t resolved in an hour. But, many report trouble reaching helpful agents. In addition, they wait longer than expected. Finally, they find trouble navigating automated systems.”

“Yet, chatbots are not enough, notes Mark Sherwin, managing director at Accenture Interactive. Why? Because brands must better understand the conversations consumers seek. Then make them possible. Thus, that means stitching together AI and human empathy. Designing conversations. Curating experiences. And constantly evolving. ‘If done right, service becomes a differentiator and growth engine. Whether by retaining customers longer. Or by building advocacy to bring new customer conversations,’ he said.”

To learn more, look at this infographic. And for a larger view, click it.

Changing Customer Experience Expectations

Posted in Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , | Leave a comment

How Global Wealth Is Allocated

Income levels are important — domestically and internationally. Therefore, consider these posts — from oldest to newest. What’s Happening with the Economic Mobility of Americans? The U.S. Middle Class: Losing Some of Its Luster Globally. What We Earn by Age, Gender, and Race. 2018 Projected Global Wage Growth. Today, we look at how global wealth is allocated. And we consider the inequality of wealth by population tier.

In fact, even in the United States, income studies reveal interesting findings. According to these 2018 insights from Bloomberg:

“U.S. wage growth continues slowly and unevenly. Thus, African-Americans and women remain at a clear disadvantage. Yet, the wealthiest people accumulate more money than ever. Median real wages grew only 0.2 percent over the past year. As reported by the Economic Policy Institute, a progressive think tank. In fact, wages for African-Americans declined in most wage brackets. And women with graduate degrees made less money than men with only college degrees. By contrast, those people in the 95th wage percentile saw an average pay hike of 1.5 percent.”

How Global Wealth Is Allocated -- U.S. Gender Inequality

How Global Wealth Is Allocated -- U.S. Tier Inequality

How Global Wealth Is Allocated -- U.S. Racial Inequality


How Global Wealth Is Allocated

From a global perspective, we see wide income (wealth) disparities.

As reported by Niall McCarthy for Statista:

The level of financial inequality around the world is staggering. According to a new Credit Suisse report, just 0.7 percent of the world’s population holds 45.9 percent. of global household wealth. Those 36 million individuals control a mind-boggling $128.7 trillion, as can be seen from the following the pyramid.

“Below that, 391 million people own $111.4 trillion, 39.7 percent of global wealth. Despite those people accounting for just 7.9 percent of the adult population. The base of the pyramid shows poignantly that 3.47 billion people in the world share a combined wealth of $7.6 trillion. And that 70 percent of the world’s population represents just 2.6 percent of total global wealth.”

Check out the existing “global pyramid of wealth.” It graphically shows the disparities.

How Global Wealth Is Allocated

Posted in Global Retailing, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning | Tagged , , , , | 1 Comment

Mobile Drives E-Commerce Globally

Just a decade ago, virtually all E-commerce was conducted via laptops and desktops. But today, mobile drives E-commerce globally. And E-commerce remains the best growth vehicle for many companies. Check out this prior post: Important New Report on 2017 Internet Trends.

The chart below shows the rapid growth of retail E-commerce worldwide. Data compiled from eMarketer. And the chart by Statista: “This chart gives information on retail E-commerce sales worldwide from 2014 to 2021. In 2014, retail E-commerce sales worldwide amounted to 1.34 trillion U.S. dollars and E-retail revenues are projected to grow to 4.48 trillion U.S. dollars in 2021.” This represents a double-digit revenue increase and every year over this period.

Mobile Drives E-Commerce Globally -- Ovrall Trends

At the same time that E-commerce grows, so does mobile phone use. And we show that in these two charts from Statista. The first shows mobile subscribers from 2010 to 2020. While the second shows smartphone users from 2014 to 2020. Growth is slowing down. However, both charts show an upward trend through 2020.

Mobile Drives E-Commerce Globally -- Mobile Subscribers

Mobile Drives E-Commerce Globally -- Smartphone Users


Mobile Drives E-Commerce Globally

Now, we turn to how mobile drives E-commerce globally. And it will continue to do so in the future.

As eMarketer reports:

“In 2017, retail E-commerce sales worldwide reached $2.32 trillion, a 24.8% increase over the previous year. And mobile was a key factor. As M-commerce sales totaled $1.357 trillion, making up 58.9% of digital sales. A jump in share from 40.2% in 2015.”

“A majority of first-time digital buyers now complete transactions via mobile devices. In particular, smartphones. In the future, this audience will become digitally mature — moving from browsing to buying. As a result, their purchase frequency and amount spent online will only increase.”

“And M-commerce purchases become more frequent. Mobile basket sizes and average spending grew in 2017. Each region had notable growth in mobile’s share of E-commerce. In Asia-Pacific, the proportion grew from 70.3% in 2016 to 76.1% in 2017. In Western Europe — where tablets play a role in several countries — it jumped from 31.3% to 35.4% over the same period.”

To highlight the above, take a look at the following eMarketer chart.

Mobile Drives E-Commerce Globally - 2016-2021

Posted in Global Retailing, Online Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Technology in Retailing | Tagged , , , , , | Leave a comment

Tips to Get YOUR Dream Job

We’d all like to have a great job. And strong career path prospects. Thus, today we cover tips to get YOUR dream job. See the infographic below.

First, take a look at any of these posts that apply to you. Because of the priority that Evans on Marketing places on career happiness, the posts are all within the past 3 months:

As YOU look ahead, what is your dream job (career)? What are your strengths that will make you a superior candidate for that job? Also, what are the weaknesses that you must work on to become a better job candidate? And what are you doing to minimize these weaknesses? Overcome any complacency that you may possess.


Tips to Get YOUR Dream Job — An Infographic

According to Jack Milgram, writer and blogger:

“In life, enjoying your job is extremely important. And the closer your job is to the one you imagine in your dreams – the better. Some people struggle to find their dream job their whole life. Others get it by a happy accident. There are also those who just do their best and eventually get what they want.”

“Our infographic is going to help you with getting your dream job. You’ll learn how to write a winning resume, gain control over your body language, and ace any job interview. Check it out!”

Click the infographic to see a larger version.

Overall, what do YOU think are the most important tips in the infographic? What actions will YOU take to enhance your skill set? And better position yourself to get your dream job? [Be sure to be honest with yourself. Don’t overestimate your skills. Be realistic!! Be ready for your next career move.]


Tips to Get YOUR Dream Job -- An Infographic

Posted in Career Useful Information, Careers in Retailing | Tagged , , , , | Leave a comment

Digitizing the Retail Supply Chain

In the search for both cost efficiency and maximizing the customer experience, retailers are turning more to digital tools. And their supply chain partners are a key part of this process.

Today, we look at several videos showing digitization in action. 

The New Retail


The Digital Supply Chain


Blockchain and the Supply Chain


Mapping the Digital Layer of Retail


Posted in Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 8: Putting It All Together, Technology in Retailing, Video Clips (non-career) | Tagged , , , , | Leave a comment
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