Online Grocery Shopping by Age and Location

Online grocery shopping is still in infancy; but it is consistently growing — especially with the same-day delivery services expanding rapidly.

According to  Monica Melton, writing for eMarketer:

“With Amazon, Walmart, and other big players jockeying for a position in the grocery market, it’s easy to forget that digital grocery shopping is still in the early stages. The latest evidence of that comes from a Gallup survey, which found that most grocery shopping still takes place in stores. In fact, many U.S. consumers surveyed — more than eight in 10 — said they have never bought groceries online for pickup or delivery. Overall, very few respondents said they placed online grocery orders. Just 5% said they purchased their groceries online once or twice a month.”

“Among the relatively few digital grocery shoppers, Millennials and city dwellers only marginally outpace their older and more rural counterparts when it comes to buying groceries online. While older people were less likely to shop for groceries online, as many other studies have pointed out, the difference, when compared to younger people, was only slightly less according to the Gallup study. For example, 15% of 18- to 29-year-olds said they bought groceries online at least 1 to 2 times a month, compared to 10% of 50- to-64-year-olds.”


 

 

Posted in Online Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business | Tagged , , , | Leave a comment

Uniqlo Opening Vending Machines at Airports

Japan-based Uniqlo has been a retailing powerhouse for years — with its fast-fashion approach. Today, it operates more than 1,000 stores around the world. Here is Uniqlo’s basic business model.


 
Recently, Uniqlo announced that it would be introducing vending machines (kiosks) at airports and shopping centers. As reported by Khadeeja Safdar for the Wall Street Journal:

“Your flight is boarding soon, but you forgot to pack warm clothes. What to do? Uniqlo is betting that you might consider a lightweight down jacket from a vending machine. The Fast Retailing-owned retailer plans to roll out 10 of them this month and next in airports and shopping malls near New York, Houston, Oakland, Calif., and other U.S. cities.”

“The machines are part of the company’s retooled expansion plans after a more-ambitious effort to increase Uniqlo’s U.S. presence fell short of expectations. Vending machines are cheaper to operate than physical stores and are a convenient way of selling basic, travel-friendly clothes to harried consumers. After opening 45 stores in the U.S., Uniqlo is now using vending machines, temporary stores and a few flagship locations to expand its physical footprint. It has two new locations planned for Washington this fall, including a store in Union Station and a pop-up shop.”

 
Click the image to read more.

“Uniqlo’s machines will sell heat-retaining shirts and lightweight down jackets.” PHOTO: C WAGNER/UNIQLO


 

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IKEA’s New Ads: Assembling Furniture Should Be Easy

IKEA is a very smart marketer. In its latest print advertising campaign, it is focusing on how easy it should be to assemble DYI furniture — with a clever nod to the simplicity of assembling IKEA’s furniture.

As reported by  Mikelle Leow for Design Taxi:

“Setting your home up shouldn’t be that difficult. Pieces should connect, and you should not be able to find any loose ends—but if you ever do, there’s always IKEA Assembly Service. In this clever campaign by Miami Ad School Madrid for IKEA Assembly Service, furniture fixtures are part of puzzles such as the ‘Game of 15’, a jigsaw, and a Rubik’s Cube. If you’re stuck on a puzzle, IKEA doesn’t just hand you a hint — it solves the whole riddle for you.”

 

These three images are from the IKEA 2017 campaign. (Images by Miami Ad School Madrid via Ads of the World)

 

Posted in Global Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 7: Communicating with the Customer | Tagged , , , , | Leave a comment

McDonald’s: Selling Lobster Rolls in Maine

McDonald’s is constantly striving to improve itself and to be more distinctive both in the United States and internationally. See, for example, “McDonald’s Shifting Gears”.

Here’s an example, as reported by Chris Snyder for Business Insider:

“When you think of McDonald’s, you typically think big golden arches and a red roof. This restaurant is much different. A unique McDonald’s in Freeport, Maine was installed inside an old mansion built back in 1850. It maintains the Victorian aesthetic and even offers lobster rolls for the complete New England experience. This is what it’s like.”

 

(Video from Business Insider)
 

Posted in Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 7: Communicating with the Customer | Tagged , , , , | 1 Comment

Three Shopping Center Videos

Take a look at how three shopping locations are marketing themselves to potential retail tenants (and, sometimes, to customers).

 
(Videos from Business Insider)
 

Posted in Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , | Leave a comment

Using Robotics to Aid — NOT Replace — Workers

We are aware that robots are projected to replace many jobs in the future. But robots can also assist — not replace — workers. Here’s an example from the Wall Street Journal involving warehouse functions.

As reported by Jennifer Smith:

“Known as ‘collaborative’ robots, they are small and relatively cheap—costing tens of thousands of dollars—compared with miles of conveyor belts and automation systems that run into the tens of millions. The new robots are designed with the majority of warehouses worldwide in mind, where orders continue to be fulfilled manually by people pushing carts up and down aisles. Robotics firms pitch them as a way to help people work faster and boost productivity during busy times, such as the holidays, when extra labor is harder to find. Surging online sales and a tight labor market have made it more difficult and expensive to fill warehouse jobs.”

“’It’s not meant to replace human labor, but you can get greater throughput with the same size workforce, said John Santagate, an analyst with IDC Manufacturing Insights, part of research firm IDC. For instance, robots can slash the number of steps workers take to fulfill an order. But they don’t grab objects off shelves, a task that is simple for humans but tricky to automate, though developers are getting close.”

 

 

Posted in Part 5: Managing a Retail Business, Technology in Retailing, Video Clips (non-career) | Tagged , , , , , | Leave a comment

Being Viewed More Credibly/Authentically

Why do most people trust those whom they know and .org Web sites more than mass media and .com Web sites? In a word: credibility (authenticity) — people’s trust is hard to earn and to retain.

As Bob Hutchins reports for Business 2 Community:

“Did you hear the story about how Kim Kardashian lost 100,000 Instagram followers? Her problem? Authenticity. When it comes down to it, authenticity – or credibility, as it’s referred to in a recent infographic from Content Ranked – affects everything in your business. While, I’m primarily interested in authenticity as it pertains to marketing and communications, the effects of authenticity stretch far and wide across your entire business.”

“You can review the infographic below to check out several ways that the marketing and communication strategies used on your Web site affect your credibility.”

 


 

Posted in Online Retailing, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , , | Leave a comment