Watch the Construction of a Retail Store via Time-Lapse Photography

Building a retail store can be a time-consuming and complex project. It is far more detailed than a store remodel. Consider the case of Jimmy John’s.
According to its Web site, at Jimmy John’s Sandwiches:
“We serve from-scratch food made with excellent ingredients. At Jimmy John’s, our food is simple; it’s clean, and it’s fresh! We use locally purchased produce, which is brought in fresh and hand sliced daily. Our tuna salad is made from scratch by hand. Our real provolone cheese, oven-roasted turkey, choice top round roast beef, hickory-smoked ham, or dry cured genoa salami and spicy capicola, are also brought in fresh and sliced by hand daily in every Jimmy John’s location. Our bread bakers bake our French bread all day, every day. We try and manage bread so that all French bread served is less than four hours old. If you like whole grain wheat bread, try the 9-grain sliced wheat bread – same deal, thick sliced and pretty close to perfect.”
“You care about where your food comes from, and we do too! We demand that of our suppliers. They go to great lengths to make it happen. Our stores are locally owned and operated by people who care. These Jimmy John’s owners create jobs and are giving partners in your community. Whether you visit one of our Jimmy John’s locations or order for delivery, our hand-crafted sandwiches are served to you by people who take the time to do it right. We’ll do almost anything you ask, so please do!”
Recently, Jimmy John’s built a new outlet in Lewisville, Texas. The construction took about 21 months, ending in September 2016. Take a look at the following time-lapse video to see the full project unfold.



Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Technology in Retailing | Tagged , , , , , , , | 1 Comment

Retailers and Instagram

Instagram now has 500 million active users, and it is rapid pulling away from Twitter (whose user base has been rather stagnant). Instagram’s popularity has not gone unnoticed by retailers who have been posting pictures and videos in great numbers.
Recently, HubSpot wrote about some of the best video examples of brands using Instagram. According to Lindsay Kolowich:
Remember when Instagram first started allowing users to post videos back in 2013? The first Instagram videos had to be recorded on your phone and could only be up to 15 seconds long. Those were the days that people compared Instagram video to its Twitter-owned counterpart, Vine. Instagram’s come a long way since then, and it’s blown Vine out of the water. Like most of the other popular social networks, the folks at Instagram have made changes to its platform that make it easier for people to post and share videos.”
“In late March 2016, Instagram announced it would start rolling out the ability for Instagram users to upload 60-second videos. For iOS users, it added that users would soon be able to make videos out of multiple clips from their camera rolls. Thanks to these changes, marketers can use the Instagram app to relate with their fans and customers, to communicate their business’ personalities and brand stories, and to express artistic creativity.”
Here are the retailers cited by HubSpot. Click on their names to access their Instagram pages. The posts with video have a video camera in the upper right corner:


Posted in Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , , , | Leave a comment

When Is the Right Time to Eat? Interesting Conclusions

Looking to eat better? Then cut down on impulse eating.
According to food and supermarket guru Phil Lempert: “Mom was right when she said to wait until dinner. Improve your diet by time-delaying your eating by ordering your food long before you plan on eating.”
Take a look at this video clip by Lempert.


Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , , , , , , | 1 Comment

The Most Desirable Employers of 2016

Each year, Universum publishes the results of its extensive surveys in various fields and countries/regions. This post covers Universum’s 2016 survey of more than 72,000 U.S. students (more than 20,000 business majors) at 359 universities and colleges about the most attractive employers for those interested in business careers.

For job candidates, the benefits of these surveys is obvious. But they are also essential for potential employers too. According to Universum:

“Today’s businesses operate in a highly competitive employment landscape, and you can gain valuable insight into how your organization is perceived by tomorrow’s workforce with the results of Universum’s 2016 Most Attractive Employers ranking based on student talent in the USA.”

Here are the top most attractive employees, based on Universum’s U.S. survey. [Number 10 is an especially interesting choice]:

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Reflecting on the 15th Anniversary of 9/11

It has now been 15 years since one of the worst days in American history — a tragedy that many of us will remember forever. On this anniversary, it is a good time to reflect.
Each year on this date, the 9/11 Memorial & Museum has a “Tribute in Light”. This is
“an [iconic] art installation that is produced annually in New York on the anniversary of the September 11, 2001 attacks. Tribute in Light illuminates the New York City sky just south of the Memorial site. On 9/11, the 9/11 Memorial plaza is open to the public from 3 p.m. to midnight for the viewing of Tribute in Light.”

The 9/11 Memorial & Museum also has available online multimedia information about an incredible exhibit called “Rendering the Unthinkable: Artists Respond to 9/11.” Click on the preceding link to see the summary.
If you click on this link, you can see a video clip about one of the works of art. It is very moving. The 9/11 Memorial & Museum says the following about the clip:
“Papers, letters, business forms, and personal notes flutter through the air in this film by the creative collective, Blue Man Group. Inspired by the scraps of paper that blew from the World Trade Center into the yard of their rehearsal space in Brooklyn on Sept. 11, the members of Blue Man Group wrote the song, “Exhibit 13,” featuring spoken recitations of the papers’ contents, and created the accompanying video, both named after one of the scorched pieces of paper they found. Blue Man Group members Chris Wink, Matt Goldman,and Phil Stanton are New York residents and were in various locations in Manhattan on 9/11. The performance group is based in New York.”


Posted in Part 5: Managing a Retail Business, Part 7: Communicating with the Customer | Tagged , , , , , , | Leave a comment

Business Expansion Tips

Looking to expand a business? What are some important do’s and don’ts to consider? Here are several tips.
As Nina Ngai, writing for American Express Open forum, advises:
  1. DO research and prepare a business expansion plan — “Consider hiring a financial adviser and attorney . A financial adviser can help create a comprehensive analysis of the financial investment required and tax implications. An intellectual property attorney can help ensure that your business’s important assets are in place and protected.”
  2. DO stay realistic about your expansion expectations — “While you may dream about having store locations from coast to coast, try to be realistic on the location of your stores. The further apart your stores are, the more difficult it may be for you to travel between each location. Consider finding a store location that will be close enough for you to easily travel to, but not so close that it will cannibalize sales.
  3. DO develop training plans — “Many small-business owners are accustomed to running all aspects of their company. But when expanding, you may have to relinquish some control. Be ready to train team members and hire managers who can run your store location in your absence. As business expands, daily activity should fall to your staff while you focus on future plans.”
  4. DON’T over expand — “Expansion can be exciting, and you may be tempted to hit the ground running. But try not to overextend yourself and your resources. Rapid growth can put a strain on your company. Be patient and grow at a sustainable rate.”
  5. DON’T let quality suffer during business expansion — “Try not to let the quality of your brand suffer while you’re expanding. You may be tempted to focus all your attention on your new store location, but don’t neglect your flagship location.”
  6. DON’T ignore cultural differences if expanding internationally — “If you’re planning on expanding globally, be aware of business etiquette in different countries. Do your research on the cultural nuances of the countries you’re planning on expanding to. Consider learning the language and respect different styles of communication.”



Posted in Career Useful Information, Careers in Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 5: Managing a Retail Business | Tagged , , , , , , , | 2 Comments

Will Millennials Turn Out to Be Great Entrepreneurs?

As we noted in a prior post, according to the Pew Research Research Institute: “Millennials have surpassed Baby Boomers as the nation’s largest living generation, according to population estimates recently released by the U.S. Census Bureau. Millennials, whom we define as those ages 18-34 in 2015, now number 75.4 million, surpassing the 74.9 million Baby Boomers (ages 51-69). And Generation X (ages 35-50 in 2015) is projected to pass the Boomers in population by 2028.”
So, given the huge size of the Millennial generation, what are its prospects for producing successful entrepreneurs?
Bob Horton reports for Online MBA Page that:
“Millennials may end up being the greatest entrepreneurial generation ever. Just think about it for a moment.”
“Digital natives have the upper hand in our tech centered world. The on-demand, plugged-in, Millennial generation is influenced differently than previous generations and molded by global happenings in real-time. Smartphones have provided improved tech resources over the last 10 years. Ready-made distribution platforms allow for quick tests of ideas, e.g., Etsy, Ebay, and Amazon. ‘Crowdfunding’ has enabled entrepreneurs to raise capital from online sources, rather than relying on traditional sources like banks to grow their business.”
“Independence is more important than a corner office. 67% of Millennials report their goals involve starting their own business. Only 13% report their career goal is to climb the corporate ladder to become CEO/president. Creative freedom is the key to real happiness. Since 1985, entrepreneurship classes on the university level have increased 20X, so educational exposure is at an all time high for Millennials.”
“Collaboration and coming together around great ideas rocks. Making a difference in the world is HUGE. 79% of Millennial employees who volunteered through a com­pany-sponsored initiative felt they made a positive impact. 57% of Millennial employees want company-wide volunteer opportunities. There is purpose over profit.”

Do Millennials Make The Best Entrepreneurs? [INFOGRAPHIC]

Posted in Career Useful Information, Careers in Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional | Tagged , , , , , , , , , , , , | Leave a comment