End of Amazon 1-Click Exclusivity, Start of Hilton Relationship

Each day seems newsworthy for Amazon. It appears on a regular in media stories and on social media sites. These are  just a handful of our 2017 posts on Amazon.   Amazon’s Desired Attributes for Job Applicants.   Amazon: King of the Retail World.   Amazon Dives into Custom Clothing.   Amazon Collecting Sales Tax in More States.

Today, we cover the end of Amazon 1-Click exclusivity and the start of Hilton Relationship.

 

End of Amazon 1-Click Exclusivity

 
 Here’s a good synopsis from Greg Sterling, writing for Marketing Land:

“Issued originally in 1997, the 1-Click patent was the subject of controversy and litigation at the time. Here’s Amazon’s basic description of how 1-Click works: When you place your first order and enter a payment method and shipping address, 1-Click ordering is automatically enabled. When you click Buy now with 1-Click on any product page, your order will be automatically charged to the payment method and shipped to the address associated with your 1-Click settings.

“Amazon’s 1-Click ‘business method’ patent expired last month. This means that anyone will soon be able to duplicate its functionality on any E-commerce site and across the Internet. Now, Google, Facebook, Apple (which licensed 1-Click) or anyone else will be able to implement the same type of simplified purchasing. One of the keys to Amazon loyalty, before Prime, was the simplicity of checking out. By some estimates, shopping cart abandonment was worth more than $4 trillion in lost sales last year. That’s trillion, with a t.”

Click the image to read more.

End of Amazon 1-Click Exclusivity. Amazon’s 1-Click 'business method' patent expired last month. What that means is that anyone will soon be able to duplicate its functionality on any e-commerce site and across the internet.
 

Start of Hilton Relationship

Amazon regularly pursues new opportunities. So do many customer loyalty programs. One of those — Hilton Honors — recently entered into an agreement with Amazon to give customers greater redemption honors.

Will this venture be successful?

As described by George Anderson for RetailWire:

“If you’re one of the 66 million members of the Hilton Honors rewards program, you are now eligible to redeem your points for purchases on Amazon.com. Hilton becomes the first hotel brand to link its loyalty program point redemption to the E-tail site. The new perk is free to all eligible Hilton Honors members who link their accounts to Amazon. Members of the Hilton program can automatically use their points to apply to purchases or opt to do it manually.”

“Said Mark Weinstein, Hilton’s senior vice president and global head – customer engagement, ‘“We are always looking for ways to deliver unique experiences to customers,” loyalty and partnerships, in a statement. “By teaming up with Amazon, we are able to offer our Hilton Honors members yet another choice in how they redeem their Hilton Honors Points.’”

“Hilton Honors members who use their points for purchases on Amazon should know that 500 points are equal to one dollar when they shop, according to the FAQ. While Hilton points may be combined with Amazon gift cards to make purchases, they may not be added to other rewards program offers on a single order.”

Click the image to visit the Hilton Honors Amazon page.

Start of Hilton Relationship. Hilton Honors' Amazon shopping opportunities.
 

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Holiday Season 2017: Top Shopper Priorities

Due to improvements in the economy, early forecasts point to a good 2017 holiday shopping season. Nonetheless, retailers still must be prepared for these two factors. One, what are shopper priorities? Two, how much will online shopping grow? The first question is addressed here. The second one will be the subject of a future post.

Consider these observations by Stephanie Pandolph, reporting for Business Intelligence. Also, look at the chart below.

“In a survey of 8,000 consumers by Trustpilot, 62% of respondents listed price as the most important consideration for their holiday shopping this year, with other top factors including customer service, shipping, and product availability. This indicates retailers will need to have plenty of promotions on tap to fully reap the benefits of this high-volume time, as price-conscious consumers are likely to be wading through a large pool of seasonal deals.”

A second survey by CPC Strategy sheds some light on how consumers are factoring in price when deciding where to shop this season: Nearly half of consumers said total price at checkout, including shipping fees, will be the most important factor when choosing retailer this holiday season. Customers also plan to price check while shopping in-store, with 32% saying they will research on Amazon and 23% turning to Google.

 

Posted in Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , | Leave a comment

Preparation Tips for Job Interviews

The job interview may be the KEY step in the job search process. (First, you write a great resume to secure interviews!) With that in mind, this post tackles preparation tips for job interviews.
 

Background

According to Hannah Morgan, writing for Savvy Intern:

“The interview is scheduled! You are ecstatic, as you should be. But now what? Begin preparing and practicing! How will you perfectly prepare for the interview? Perhaps you need an interview preparation guide. You’ve already done some preliminary research on the company. But now it’s time to dig deep. The more you know about the firm, its competitors and the overall market, the smarter you’ll appear. Too often people fail to thoroughly prepare the job interview for this specific job at this company. In other words, they tend to treat each interview as generic in nature.”

 

Job Interview Preparation Tips: 10 Steps to Success

Morgan offers a new 10-step guide with job interview preparation tips. To access her full guide, click the image below the tips.

  1. Get a Copy of the Most Current Job Description — What they’ve posted online may not be the full description or most recent version of job requirements. It isn’t unusual for a firm to have a different version of the job description for internal use. It may be more descriptive.”
  2. Prepare a Story for Each of the Job Requirements — Go through each requirement listed in the job posting and develop an answer for how you meet the requirements.”
  3. Prepare Answers to the Most Common Interview Questions — You shouldn’t sound rehearsed. You should sound natural! Practice!
  4. Craft Your Opening Statement — You can pretty much count on this question. Prepare the best 1-minute response. Answer as if you were asked, why should we hire you.
  5. Research the Company — Look at the company Web site and career page. But don’t stop here. Google the firm and see what news is mentioned.”
  6. Know Something About the Interviewers — Thank goodness for LinkedIn. Go ahead and see where they used to work, what organizations and groups they belong to, and recommendations others have written.”
  7. Prepare Smart Questions — To understand the job and firm, ask questions! So, ask questions to learn expectations, how the team functions, and more.”
  8. Know the Internet Format — Will you be meet one-on-one, as a panel, via phone, Skype, or online video, and how long will the scheduled to last?”
  9. Bring Copies of Your Resume for Everyone — Don’t assume everyone will have a copy.”
  10. Know Exact Dates –If you haven’t completed an application, don’t say “see attached resume.” Fully and accurately complete the job application. It is a legal document. Do not lie, exaggerate or embellish.”

 
Job interview preparation tips. Click here to access the 10-step guide with job interview preparation tips.
 

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How Shoppers Can Eat and Live Better

Are you healthy? Do you feel stressed out? If these topics interest you, today’s post is for you. Eating, Living Better.

We have posted many times on these topics, including these: How Physically Active Are YOU? How Healthy Are We? Perceptions Vs. Reality What’s the State of Healthcare Information Online? Want to Attract the Health-Conscious Consumer? Which Elements of YOUR Emotional Intelligence Do YOU Need to Improve? Reducing Your Stress.

Thank you to Gin Garton, Director of Communication at MoneyGeek.com, for giving us access to the material that follows.

 

Background

As the MoneyGeek staff report:

“We’ve all been there. You’re in the 10-items-or-less checkout line at the grocery store. The clerk rings up your purchases and announces the total. As you load your meager foodstuffs into the car, you must grapple with grim reality. You’ve just spent $16 for a box of cereal, three protein bars, and a bag of carrots. But this disturbing scene need not be repeated. Contrary to what many people believe, you don’t have to break the bank to buy healthy, nutritious food. You just need to plan ahead a bit, become a savvy consumer, and understand some basics about nutrition.”

“Of course, the food we eat is not the only factor that contributes to our health and wellness. Our sleeping habits and stress level also affect how we feel, both physically and mentally. This guide shows you how to save money while eating well and living fully. It also includes some special tips for three groups of people who often find it hard to find the time to eat well and get enough sleep: College students, parents and children.”

What’s the solution? Low Stress + Good Sleep + Balanced Diet = The Recipe for Healthy Living.

Eating, Living Better. Low Stress + Good Sleep + Balanced Diet = The Recipe for Healthy Living

Chart by MoneyGeek.com

 

Eating, Living Better

According to MoneyGeek, we can do these things to feel better.

Eat Better

  • “Focus on What You Should Eat, Not What You Shouldn’t — Let’s face it, pizza at 2 A.M. hits the spot, but maybe you don’t feel too great about it the next morning. Rather than quit cold turkey, fill up on fresh, whole foods during the day and then see if you still want that late night pizza.
  • Make Sure to Eat Enough Throughout the Day — It’s tempting to skip meals while rushing around, but food is absolutely essential for maintaining your focus, energy levels, and immune function during the day.
  • Avoid Dieting — Don’t put the extra stress of a diet on yourself when you’re already swamped.”

Reduce Stress

  • “Exercise Moderately — Get some exercise to stay focused and energetic. Begin with a realistic and attainable goal such as 15 to 30 minutes of walking a day.
  • Meditate — Meditation is “mental hygiene” for its impact on managing stress. Start with 5 minutes a day, and it will be there for you when you need it later in life.
  • Be Kind to Yourself — Life is demanding. You can’t be perfectly healthy all the time. Stressing about your health will make matters worse. Give yourself a pat on the back for the healthy choices you do make, however small, and keep on going!”

Sleep Better

  • “Don’t Bring Worries to Bed — Keep a journal next to your bed and spend a few minutes writing your thoughts before you go to sleep.
  • Create a Comfortable Sleeping Environment — Avoid being on your laptop in bed, especially within a half hour of asleep. If you live in a college dorm or with roommates, an eye mask and earplugs may help to drown out noise and light.”
  • Avoid Caffeine in the Afternoon and at Night — Consuming caffeine late in the day can hinder your quality of sleep. Reach for green tea instead.”

For other great tips, go to MoneyGeek’s “A Saver’s Guide to Eating and Living Well.

 

Take a Fun Nutrition Quiz

Click the image below. Enter your answers at the MoneyGeek site. What do YOU learn?

 

 

Posted in Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , , | 1 Comment

Most Attractive U.S. Employers: 2017

Yesterday’s post covered the 2017 most attractive global employers for business students.

Click below to access information on the prior two surveys:

    • 2016 most attractive U.S. employers.
    • 2015 most attractive U.S. employers.
    •  

      Background

      In sum, these are Universum’s survey goals:

      “Today’s businesses operate in a highly competitive employment landscape. You you can gain a valuable insight into how firms are perceived by tomorrow’s workforce with the results of our 2017 Talent Survey in the U.S. In addition, we highlight career aspirations and desirable industries identified by the respondents.”

       

      2017 Most Attractive Employers for U.S. Business Students

      For the 2017 Most Attractive Global Employers U.S. report, Universum surveyed 27,000 business students in the United States.

      These 25 employers rank highest by U.S. college business students.

      2017 Most Attractive U.S. Employers. Top 25 ranked by U.S. business students.

      Click below to access the full 2017 U.S. employer report. Note: A free login is required.

      2017 Most Attractive U.S. Employers. Click to download the full U.S. report.

       

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Most Attractive Global Employers: 2017

Each year, Universum surveys students to learn which employers they like best. This post covers the 2017 most attractive global employers for business students. 

Click below to access information on the prior two surveys:

 

Background

In sum, these are Universum’s survey goals:

“Universum conducts the largest career survey of its kind. We target 1.6 million students and professionals around the world. We know what students expect from their future career. In order to achieve this, we cooperate with 2,200 of the world’s best academic institutions. This gives us insights on career seeker preferences and expectations.”

“What do the rankings reveal? Basically, students select firms they would consider working for. They then select their five ideal employers. Company ranking depends on how many students choose you as an ideal employer. The most attractive employers rate as top-of-mind. And they excel in talent attraction. In short, it’s a popularity contest.”

 

2017 Most Attractive Global Employers for Business Students

For the 2017 Most Attractive Global Employers report, Universum surveyed thousands of business students in the 12 largest economies: Brazil,Canada, China, France, Germany, India, Italy, Japan, Russia, South Korea, U.K., and U.S. We asked students about the company traits they find most attractive in a potential employer:

“When it comes to the business ranking, of the 76 ranked companies, fast-moving consumer goods (FMCG) is the most represented industry. Banks and automotive follow. Representation from all industries remain stable since 2016.”

 

These 15 employers rank highest by college business students.

2017 Most Attractive Global Employers for Business Students. The top 15 employers according to college students.

 

Click below to access the full 2017 global employer report. Note: A free login is required.

 

2017 Most Attractive Global Employers for Business Students. Click to download full report.

 

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How to Be Safe Online

As we know, hacking and identity theft make us more vulnerable than ever  when we shop with a credit or debit card — whether in a store, over the phone, or online. So, we need to do all we can to protect ourselves.

We have discussed security before.   The Science (?) of Retail Security  Beware of Ransomware — and Be Better Prepared.   Customers and Retailers: Beware of Public Wi-Fi.  

According to Sainsbury’s Bank:

“Shopping online can be fun and convenient. But are you doing all you can to keep yourself and your family safe on the Internet? Do you know how to keep your credit card secure in shopping online? Is your card registered for added security measures such as Verified by Visa, MasterCard secure, or American Express SafeKey?”

“We’ve put together 10 steps for safe online shopping below, along with how to stay safe using mobile devices and Wi-Fi. We’ve also included tips on what to do if you encounter any illegal activity.”

 

How to be safe online. Hacking and identity theft make us more vulnerable than ever  when we shop with a credit or debit card — whether in a store, over the phone, or online. So, we need to do all we can to protect ourselves.
 

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