Category Archives: Video Clips (non-career)

There are numerous retail-based video clips here that are more strategic than career-oriented.

Gamification of Retail Loyalty Programs

Retailers have used loyalty or membership rewards programs as a customer retention tool. Research by Accenture Labs shows that “42 percent of customers are enrolled in retail loyalty programs, and these customers generate 12 percent to 18 percent more in … Continue reading

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Amazon’s $15 Minimum Hourly Wage – Reactionary or a Smart Business Move?

On October 2, Amazon unilaterally announced that all its US-based employees – 250,000 full-time and part-time, 100,000 seasonal and temporary agency staff will earn a minimum wage of $15 an hour effective November. This will also apply to workers at … Continue reading

Posted in Online Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 5: Managing a Retail Business, Technology in Retailing, Video Clips (non-career) | Tagged , | 1 Comment

Amazon’s Evolution

Today, we look at Amazon’s evolution. In 1994, who would have thought that Amazon would be such a dominant firm in 2018? Continue reading

Posted in Online Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 5: Managing a Retail Business, Part 7: Communicating with the Customer, Part 8: Putting It All Together, Video Clips (non-career) | Tagged , , , | Leave a comment

Commemorating 9-11-2018

Today, we need to spend some time commemorating 9-11-2018.

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How Many Job Interviews Should Companies Conduct?

As we know, the job search tends to be stressful. And that especially applies to the interview stage of the process. In some cases, firms conduct numerous interviews with their best candidates. We realize that job candidates get frustrated by … Continue reading

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IHOP Becoming IHOb

Last week, IHOP announced on Twitter that it would be changing its name to IHOb, with an announcement on Monday June 11, 2018 as to what the “b” stood for. It encouraged the media and customers to guess what the … Continue reading

Posted in Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Social Media and Retailing, Video Clips (non-career) | Tagged , , , , | Leave a comment

Laughter Is G-R-E-A-T

Let the glass be half full rather than half full. Be your best friend not your worst enemy. And like Peanut’s Snoopy, remember that laughter is g-r-e-a-t! Think of something funny and feel better. Be upbeat. 🙂 From GIPHY In this … Continue reading

Posted in Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer, Social Media and Retailing, Video Clips (non-career) | Tagged , , , | 2 Comments