Category Archives: Part 1: Overview/Planning

This sub-category encompasses an introduction to retailing, building and sustaining relationships in retailing, and strategic planning in retailing.

IKEA’s New Ads: Assembling Furniture Should Be Easy

Posted on August 15, 2017 by

IKEA is a very smart marketer. In its latest print advertising campaign, it is focusing on how easy it should be to assemble DYI furniture — with a clever nod to the simplicity of assembling IKEA’s furniture. As reported by … Continue reading →

Posted in Global Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 7: Communicating with the Customer | Tagged , , , , | Leave a comment

The Internet of Things in Retail: Engaging the Connected Customer

Posted on July 31, 2017 by

The International Institute for Analytics has published a good white paper on the Internet of Things — IoT in Retail: Engaging the Connected Customer: “How do you make your brick-and-mortar stores as smart as your Web site – so when customers walk … Continue reading →

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 5: Managing a Retail Business, Technology in Retailing | Tagged , , , | Leave a comment

2017: The Leading 100 U.S. Retailers

Posted on July 18, 2017 by

Each year, Stores publishes a list of the leading U.S. Retailers. The 2017 report is now available: “Welcome to [our] Top 100 Retailers issue. This annual compendium of the nation’s retailers is a ranking of the industry’s largest companies according … Continue reading →

Posted in Career Useful Information, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 8: Putting It All Together | Tagged , , , , , | Leave a comment

A Retail Checklist from Applause°

Posted on June 20, 2017 by

Applause° offers “a worldwide community of digital experience experts to help you improve every phase of software development.” It “connects your apps, Web sites, IoT products, and in-store experiences to uTest, the world’s largest community of digital experience quality experts.” Recently, … Continue reading →

Posted in Online Retailing, Part 1: Overview/Planning, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing | Tagged , , , | Leave a comment

How Shoppers Use the Return Option for Online Purchases

Posted on June 13, 2017 by

Navar recently surveyed almost 700 U.S. consumers who returned at least one online purchase over the preceding 12 months to better understand people’s reasoning with regard to returns when shopping online. Here are some of the key findings: “The Bedroom is … Continue reading →

Posted in Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 6: Merchandise Management and Pricing | Tagged , , , | Leave a comment

Here Are Reasons Why Good Stores Succeed

Posted on June 2, 2017 by

Since retail stores still represent about 90% of U.S. retail shopping, they are not facing imminent death (as some have predicted). Here are two charts from eMarketer that summarize why and how physical stores retain a lot of popularity, despite … Continue reading →

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , | Leave a comment

Top Luxury Retailers in the United States

Posted on June 1, 2017 by

What are the largest luxury retailers in the United States (by annual revenue)? The following chart from eMarketer gives us the answer.  (NOTE: Click on the preceding link to all the firms in alphabetical form; and click on the retailer’s … Continue reading →

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing | Tagged , , , , | Leave a comment