Introducing the New Author of Our Retail Blog

Since this blog began in January 2012, it has been hosted and authored by Joel Evans, a co-author of Retail Management: A Strategic Approach, 13th Edition. During this time, there have been 1,860 posts! :-). Now, it is time to pass the torch to another co-author, Professor Patrali Chatterjee.

Dr. Patrali Chatterjee is a tenured Professor of Marketing and Graduate Coordinator of the Digital Marketing Program at the School of Business, Montclair State University. Prior to joining Montclair State University, Dr. Chatterjee was Vice Chair and Assistant Professor, Department of Marketing at Rutgers Business School, Rutgers University. She holds a Ph.D. in Marketing from the Owen School of Management, Vanderbilt University. 

Dr. Chatterjee’s research has appeared in several books and academic journals including Advances in Consumer Research, Information Systems Research, International Journal of Advertising, Journal of Business Research, Journal of Computer-Mediated Communication, Journal of Electronic Commerce Research, Journal of Product and Brand Management, Marketing Science and the Review of Economics and Statistics. She is a co-author of Retail Management: A Strategic Approach with Drs. Barry Berman and Joel R. Evans.

Please welcome Professor Chatterjee. And thank you for your support of our Retailing: From A to Z blog.


Joel Evans

This entry was posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 8: Putting It All Together, Social Media and Retailing and tagged , , . Bookmark the permalink.

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