Category Archives: Part 8: Putting It All Together

This sub-category encompasses introlling and controlling the retail strategy.

Google Analytics Is for Small Businesses Too!

All almost all of us have heard of Google Analytics. So, what is it and what information can be generated from using it? As described by Google: “Google Analytics gives you the digital analytics tools you need to analyze data … Continue reading

Posted in Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 8: Putting It All Together, Social Media and Retailing | Leave a comment

Amazon Dives into Custom Clothing

Yes, you read the title of this post correctly. Not only is Amazon getting more involved in apparel retailing, it is also patenting a unique custom-clothing process. As Nick Wingfield reports for the New York Times: “This year, Amazon will … Continue reading

Posted in Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 8: Putting It All Together | Tagged , , , , , | Leave a comment

Retail Not Bubbling As Much Today

As we have noted several times before (for example, see 1, 2, 3), these are tough times for many retailers around the globe, not just from the United States. The new Wall Street Journal chart (below) sums things up nicely … Continue reading

Posted in Part 1: Overview/Planning, Part 8: Putting It All Together | Tagged , , , , , | Leave a comment

2017 Temkin Customer Experience Ratings for Retailers

Each year, Temkin (a customer experience research and consulting company) conducts customer experience surveys. For 2017, the firm surveyed 10,000 U.S. consumers on 331 companies across 20 industries: “The Temkin Experience Ratings are based on consumer feedback of their recent … Continue reading

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 8: Putting It All Together | Tagged , , , , | Leave a comment

eMarketer Launches New Retail Site

Research firm eMarketer recently introduced a new Web site devoted to retail: https://retail.emarketer.com/. Three sections of the site are devoted to: News Retailers Restaurants   The new site is packed with tons of  timely — and regularly updated — information related … Continue reading

Posted in Career Useful Information, Careers in Retailing, Part 1: Overview/Planning, Part 8: Putting It All Together | Tagged , , , , , | Leave a comment

Retailing A to Z: New Edition of Retail Management Text

We are delighted to announce the publication of the thirteenth edition of Retail Management: A Strategic Approach. by Barry Berman, Joel R. Evans, and Patrali Chatterjee. We have not rested on our laurels. [Click on the image to visit the … Continue reading

Posted in Career Video Clips, Careers in Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together | Tagged , , , , , , , , | 1 Comment

The JDA/PWC Retail 2017 CEO Survey

Each year, the JDA and PWC Retail CEO survey looks at the state of the retail sector. For the 2017 survey,  “[They] found that digital transformation is the highest investment priority, with customer experience being the main driver. Surprisingly more … Continue reading

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 8: Putting It All Together | Tagged , , , | 1 Comment