Tag Archives: YouTube

Amazon’s Evolution

Today, we look at Amazon’s evolution. In 1994, who would have thought that Amazon would be such a dominant firm in 2018? Continue reading

Posted in Online Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 5: Managing a Retail Business, Part 7: Communicating with the Customer, Part 8: Putting It All Together, Video Clips (non-career) | Tagged , , , | Leave a comment

Laughter Is G-R-E-A-T

Let the glass be half full rather than half full. Be your best friend not your worst enemy. And like Peanut’s Snoopy, remember that laughter is g-r-e-a-t! Think of something funny and feel better. Be upbeat. 🙂 From GIPHY In this … Continue reading

Posted in Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer, Social Media and Retailing, Video Clips (non-career) | Tagged , , , | 2 Comments

Digitizing the Retail Supply Chain

In the search for both cost efficiency and maximizing the customer experience, retailers are turning more to digital tools. And their supply chain partners are a key part of this process. Today, we look at several videos showing digitization in … Continue reading

Posted in Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 8: Putting It All Together, Technology in Retailing, Video Clips (non-career) | Tagged , , , , | 1 Comment

Social Media Video Marketing

Social media video marketing continues growing at a very fast rate. As a result, many social media users watch videos on a regular basis.   Social Media Video Marketing For today’s post, let us examine three good sources of information … Continue reading

Posted in Online Retailing, Part 7: Communicating with the Customer, Social Media and Retailing, Video Clips (non-career) | Tagged , , , , , | 1 Comment

Small Business Saturday 2017. Support Local Businesses.

Thanksgiving weekend is a big selling time. Consider that for firms of any size. But, most attention focuses on larger firms. Yet, tomorrow, we encourage you to participate. Small Business Saturday 2017. Support Local Businesses. As we know, small businesses … Continue reading

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing | Tagged , , , , | 1 Comment

How Review Sites Operate: The Case of TripAdvisor

People often look at online customer reviews when deciding on their travel plans. And many travelers are active users of TripAdvisor, which: “is the world’s largest travel site, enabling travelers to unleash the potential of every trip. TripAdvisor offers advice from … Continue reading

Posted in Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , | Leave a comment

More Bad PR for United: You Can’t Make This Stuff Up!!

After its recent public relations nightmare, when it forcibly removed a passenger from a seat due to overbooking (overloading)  and dragged him from his seat, you would think that United Airlines would have learned its lesson. Social media and TV … Continue reading

Posted in Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , | Leave a comment