Category Archives: Part 2: Ownership, Strategy Mix, Online, Nontraditional

This sub-category encompasses retail institutions by ownership type, retail institutions by store-based strategy mix, and Web, nonstore-based, and other nontraditional forms of retailing.

Online Grocery Shopping by Age and Location

Posted on August 17, 2017 by

Online grocery shopping is still in infancy; but it is consistently growing — especially with the same-day delivery services expanding rapidly. According to  Monica Melton, writing for eMarketer: “With Amazon, Walmart, and other big players jockeying for a position in … Continue reading →

Posted in Online Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business | Tagged , , , | Leave a comment

IKEA’s New Ads: Assembling Furniture Should Be Easy

Posted on August 15, 2017 by

IKEA is a very smart marketer. In its latest print advertising campaign, it is focusing on how easy it should be to assemble DYI furniture — with a clever nod to the simplicity of assembling IKEA’s furniture. As reported by … Continue reading →

Posted in Global Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 7: Communicating with the Customer | Tagged , , , , | Leave a comment

McDonald’s: Selling Lobster Rolls in Maine

Posted on August 14, 2017 by

McDonald’s is constantly striving to improve itself and to be more distinctive both in the United States and internationally. See, for example, “McDonald’s Shifting Gears”. Here’s an example, as reported by Chris Snyder for Business Insider: “When you think of … Continue reading →

Posted in Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 7: Communicating with the Customer | Tagged , , , , | 1 Comment

How Good Is the Customer Experience YOU Offer?

Posted on August 7, 2017 by

For many consumers, the shopping experience is as important as — or more important than — prices in influencing their purchase behavior. And with today’s extensive amount of competition, consumer patience is at an all-time low. Melissa Global Intelligence is … Continue reading →

Posted in Online Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer | Tagged , , , , | Leave a comment

The Internet of Things in Retail: Engaging the Connected Customer

Posted on July 31, 2017 by

The International Institute for Analytics has published a good white paper on the Internet of Things — IoT in Retail: Engaging the Connected Customer: “How do you make your brick-and-mortar stores as smart as your Web site – so when customers walk … Continue reading →

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 5: Managing a Retail Business, Technology in Retailing | Tagged , , , | Leave a comment

U.S. E-Commerce Projections Through 2021

Posted on July 26, 2017 by

What’s ahead into the next decade for U.S. retail E-commerce — by product category? Recent research by eMarketer provides the answer.    

Posted in Online Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business | Tagged , , , | Leave a comment

2017: The Leading 100 U.S. Retailers

Posted on July 18, 2017 by

Each year, Stores publishes a list of the leading U.S. Retailers. The 2017 report is now available: “Welcome to [our] Top 100 Retailers issue. This annual compendium of the nation’s retailers is a ranking of the industry’s largest companies according … Continue reading →

Posted in Career Useful Information, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 8: Putting It All Together | Tagged , , , , , | Leave a comment