Category Archives: Part 4: Store Location Planning

This sub-category encompasses trading-area analysis and site selection.

Clicks to Bricks Strategy – Reaches Tipping Point in 2018

Clicks to Bricks Strategy – Reaches Tipping Point in 2018 Continue reading

Posted in Part 4: Store Location Planning, Part 7: Communicating with the Customer, Web, Nonstore-Based, and Other Forms of Nontraditional Retailing | Tagged , , , , | Leave a comment

Retail Sales is on the Upswing, Then Why are the Malls Dying?

Monthly statistics from the US Census show that U.S. retail sales are consistently growing at a modest rate, yet shopping mall vacancies and closures are the highest in the last seven years (WSJ 2018). Experts blame the downturn in shopping … Continue reading

Posted in Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Privacy and Identity Theft Issues, Uncategorized | Tagged , , , | Leave a comment

Popularity of Bricks and Clicks

For today’s shopper, there are three shopping formats from which to choose: bricks, clicks, and a combination of bricks and clicks. It should come as no surprise that the majority use both online and offline channels. 27% shop either only … Continue reading

Posted in Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , | Leave a comment

Interesting Facts Online Versus Offline Commerce

As we have noted before, marketers must understand shopper online-offline psychology. In this post, we add several interesting facts online versus offline commerce.   Interesting Facts Online Versus Offline Commerce Thanks to Josh Wardini for authoring this section of today’s … Continue reading

Posted in Online Retailing, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 7: Communicating with the Customer | Tagged , , , , | Leave a comment

2018 Retail StatPack

In conjunction with Oracle and Bronto, eMarketer offers a FREE Retail StatPack. Just click on the image. Then fill out the short form to download the report.    

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together, Technology in Retailing | Tagged , , , , , , | Leave a comment

Subway Going Downhill

Just a few years ago, the Subway chain was a fast-food dynamo. For example, see Eat Fresh at Subway and Fastest-Growing U.S. Franchisors. Even today, there are nearly 44,000 franchised outlets around the world, with 25,000 stores in the United States. But Subway is … Continue reading

Posted in Global Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , | Leave a comment

Uncertainty with Just One Year Until Brexit Occurs

In one year, Great Britain will officially exit the European Union. Yet, for many British retailers, questions remain. For example, as Silvia Amaro reports for CNBC: “In 365 days, the U.K. will no longer be a member of the European … Continue reading

Posted in Global Retailing, Part 4: Store Location Planning, Part 5: Managing a Retail Business | Leave a comment