Category Archives: Part 4: Store Location Planning

This sub-category encompasses trading-area analysis and site selection.

Popularity of Bricks and Clicks

For today’s shopper, there are three shopping formats from which to choose: bricks, clicks, and a combination of bricks and clicks. It should come as no surprise that the majority use both online and offline channels. 27% shop either only … Continue reading

Posted in Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , | Leave a comment

Interesting Facts Online Versus Offline Commerce

As we have noted before, marketers must understand shopper online-offline psychology. In this post, we add several interesting facts online versus offline commerce.   Interesting Facts Online Versus Offline Commerce Thanks to Josh Wardini for authoring this section of today’s … Continue reading

Posted in Online Retailing, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 7: Communicating with the Customer | Tagged , , , , | Leave a comment

2018 Retail StatPack

In conjunction with Oracle and Bronto, eMarketer offers a FREE Retail StatPack. Just click on the image. Then fill out the short form to download the report.    

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together, Technology in Retailing | Tagged , , , , , , | Leave a comment