Tag Archives: planning

Preparation Tips for Job Interviews

Posted on October 17, 2017 by

The job interview may be the KEY step in the job search process. (First, you write a great resume to secure interviews!) With that in mind, this post tackles preparation tips for job interviews.   Background According to Hannah Morgan, writing for … Continue reading →

Posted in Career Useful Information, Careers in Retailing | Tagged , , , , | Leave a comment

Best Women’s Retail Workplaces

Posted on October 4, 2017 by

Each year, Great Place to Work ranks the top 100 firms for women. With this in mind, we review its Best Women’s Retail Workplaces. As examples, these two posts show our prior coverage of gender.   More Senior Women Executives Emerging … Continue reading →

Posted in Career Useful Information, Careers in Retailing, Part 5: Managing a Retail Business, Part 8: Putting It All Together | Tagged , , , , , | 1 Comment

Next-Day Delivery and Same-Day Delivery

Posted on October 2, 2017 by

Next-day delivery and same-day delivery are hot shipping topics. And they impact shopping. Their use will grow for the foreseeable future.   Background For a long time, buyers knew mail and deliveries would take days or weeks. In fact, the … Continue reading →

Posted in Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Uncategorized | Tagged , , , , , , | 1 Comment

iPhone Rolls On

Posted on September 25, 2017 by

Yes, iPhones are a big deal, which we discussed on Evans on Marketing when the 10th anniversary models were unveiled. Since introduction, the iPhone has represented a HUGE percentage of Apple’s total revenues. As the following chart from Statista shows: … Continue reading →

Posted in Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Technology in Retailing | Tagged , , , , , | Leave a comment

Many Small Business Owners Not Using the SBA

Posted on August 22, 2017 by

Too many small businesses are not using the FREE resources of the U.S. Small Business Administration. As described on its Web site: “The U.S. Small Business Administration (SBA) was created in 1953 as an independent agency of the federal government … Continue reading →

Posted in Career Useful Information, Careers in Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing | Tagged , , , | Leave a comment

Three Shopping Center Videos

Posted on August 10, 2017 by

Take a look at how three shopping locations are marketing themselves to potential retail tenants (and, sometimes, to customers).   (Videos from Business Insider)  

Posted in Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , | Leave a comment

How Good Is the Customer Experience YOU Offer?

Posted on August 7, 2017 by

For many consumers, the shopping experience is as important as — or more important than — prices in influencing their purchase behavior. And with today’s extensive amount of competition, consumer patience is at an all-time low. Melissa Global Intelligence is … Continue reading →

Posted in Online Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer | Tagged , , , , | 1 Comment