Tag Archives: planning

Macy’s New Story

After a long period of weak results, Macy’s may finally be turning things around. And there is also Macy’s new Story.   Recent Results Are Positive According to Paul LaMonica, writing for CNN Money: “Don’t count out Macy’s yet. Digital sales … Continue reading

Posted in Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together | Tagged , , , , , | Leave a comment

Data Analytics Can Enhance Customer Experiences

We know that using data analytics can enhance customer experiences. And in a big way. Thus, this post takes a marketing client perspective of analytics. For a further look at data analytics, visit these posts: Data Analytics Can Help Predict … Continue reading

Posted in Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer, Part 8: Putting It All Together, Technology in Retailing | Tagged , , , , , , , | Leave a comment

Calculating Your Break-Even Point

In January, we discussed 2018 Marketing Budget Trends. Today, we examine the basics of calculating your break-even point. This is an important, rather simple metric. But, it is sometimes misunderstand.   Calculating Your Break-Even Point According to Braden Becker, writing for HubSpot: “You’ve … Continue reading

Posted in Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing | Tagged , , , | Leave a comment

Small Businesses Are Charging Ahead

Many small business trends are worth studying. Now, let’s consider how small businesses are charging ahead. According to Vangie Beal for Webopedia: “A small business is privately owned and operated. And it typically employs a small number of workers. In … Continue reading

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 8: Putting It All Together | Tagged , , , , , , | Leave a comment

Matching Your Resume to the Job

Yesterday, we looked at key resume mistakes to avoid. To complement that post, we now consider matching your resume to the job. This post is by guest blogger Bart Turczynski. He is a career expert. And a content editor. His … Continue reading

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Avoid Making Resume Mistakes

We have posted extensively about the keys to good resumes. But we also need to avoid making resume mistakes. That is the subject of the current post. Before looking at mistakes to avoid, consider these job-oriented posts: Tips to Get … Continue reading

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How to Live in the Cloud

With many firms now allowing employees to work off premises, we see the use of cloud software rising. Thus, how to live in the cloud takes on more importance than ever. Yet, we don’t always know about all of the … Continue reading

Posted in Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 7: Communicating with the Customer, Privacy and Identity Theft Issues, Technology in Retailing | Tagged , , , , , | Leave a comment