Tag Archives: opportunity

HubSpot’s Insightful Self-Branding Advice

Insightful Self-Branding Advice. We value this topic as one of our favorites. And make it one of YOURS! Great self-brands lead to great careers. 🙂 How would YOU address these comments: I regularly ask my undergraduate and graduate students: Why … Continue reading

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Singles’ Day Rules!!

Singles’ Day rules!! In 2017, it will set new records.  This annual event, from China’s Alibaba, falls on November 11 each year (11.11). Singles’ Day 2017 will set new records. If you live in the U.S. (and many other places), … Continue reading

Posted in Global Retailing, Online Retailing, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , , | Leave a comment

Retailers Should Build Buyer Personas

A fascinating subject for retailers is the concept of buyer personas. These personas are composite identities. They represent the types of prospects (market segments) that a business is seeking. This post covers how retailers should build buyer personas. You should … Continue reading

Posted in Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , | Leave a comment

Best Women’s Retail Workplaces

Each year, Great Place to Work ranks the top 100 firms for women. With this in mind, we review its Best Women’s Retail Workplaces. As examples, these two posts show our prior coverage of gender.   More Senior Women Executives Emerging … Continue reading

Posted in Career Useful Information, Careers in Retailing, Part 5: Managing a Retail Business, Part 8: Putting It All Together | Tagged , , , , , | 1 Comment

Next-Day Delivery and Same-Day Delivery

Next-day delivery and same-day delivery are hot shipping topics. And they impact shopping. Their use will grow for the foreseeable future.   Background For a long time, buyers knew mail and deliveries would take days or weeks. In fact, the … Continue reading

Posted in Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Uncategorized | Tagged , , , , , , | 1 Comment

UPS to Aid Retailers in Return Process

Many firms not named Amazon are looking for a way to greatly improve the customer return process. Now, UPS comes to the rescue. As Andria Cheng reports for eMarketer: “In retailers’ fight against Amazon, it looks like there is a new … Continue reading

Posted in Online Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Technology in Retailing | Tagged , , , , , | Leave a comment

Are YOU Good with Data? There’s a Job Waiting

As more and more retailers up their use of in-depth data analysis — and big data — the job market for data analysts has exploded. At the same times, not enough qualified applicants are available. As Taylor Cromwell reports for … Continue reading

Posted in Career Useful Information, Careers in Retailing, Part 5: Managing a Retail Business, Part 8: Putting It All Together | Tagged , , , , | Leave a comment