Those 50 years old and older are an important online shopping segment. Even if retailers and their suppliers don’t realize this. Online older grocery shoppers matter too!
As Krista Garcia reports for eMarketer:
One study “found that these shoppers who buy food online fall into two distinct groups: high-income consumers who like convenience and those with mobility issues for which shopping digitally is more of a necessity. In many ways, it makes sense that older consumers who may not drive or who may have trouble carrying groceries would take advantage of online grocery delivery if they could. In a June 2018 Adobe survey, more U.S. Internet users ages 71 and older had shopped online for groceries in the past year than those ages 53 to 71 (22% vs. 18%).”