Tag Archives: digital shopping

Consumer Purchase Process Today

Over the summer, we posted about psychology and digital marketing. Now, we focus on the consumer purchase process today. The way we shop has certainly changed over the years. And so have our choices as to how and where we … Continue reading

Posted in Online Retailing, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer | Tagged , , | Leave a comment

Online Older Grocery Shoppers Matter Too

Those 50 years old and older are an important online shopping segment. Even if retailers and their suppliers don’t realize this. Online older grocery shoppers matter too! As Krista Garcia reports for eMarketer: One study “found that these shoppers who … Continue reading

Posted in Online Retailing, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business | Tagged , , , , | Leave a comment

Price Shopping Online Before Visiting the Store

As we have reported before (click here, for example), even when consumers shop in a store, most U.S. Internet users use the Internet for pre-store shopping — especially to see what the best prices are. eMarketer sums up the situation … Continue reading

Posted in Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together | Tagged , , , , , , , , , | 1 Comment

The Pre-Store Impact of Digital Shopping

Although the purchase volume of in-store transactions remains dominant (well over 90 percent of consumer purchases are concluded in a physical store), digital pre-store shopping tools are becoming more and more popular. Nielsen reports the following based on its research: … Continue reading

Posted in Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , , , , , , | 2 Comments

Better Understanding Digital Shoppers

Although online shopping growth continues to far outstrip that for traditional physical stores, more analysis still needs to be done to better understand the digital shopper.  As McKinsey’s Gadi BenMark and Maher Masri write:  “Companies have more data at their fingertips … Continue reading

Posted in Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , , , , | 1 Comment