Tag Archives: information

Key Numbers for Retailers

Martec International (a retail consulting firm) and Microsoft Business Solutions recently produced a report on How to Get the Numbers That Matter in Retail: “The objective of this white paper is to review various aspects of retail financial management and to … Continue reading

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 8: Putting It All Together | Tagged , , , , , , , , | Leave a comment

Better Understanding the Consumer’s Path to Purchase

We know that consumers shop differently for various goods and services. But we can always learn more. Millward Brown Digital recently produced a report entitled “Demystifying the Consumer Journey?” A free download is available with a simple login. The chart … Continue reading

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , , , , , , , , , , | 1 Comment

Our Six-Part Series on Retail Pricing Tips

Recently, we published a six-part series on retail pricing practices and offered several tips. Here, in one place ( 🙂 ), are links to each part of the series: Pricing & Small Retailers: Questions to Consider – Part 1 Pricing & … Continue reading

Posted in Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , , , , | Leave a comment

Pricing & Small Retailers: Questions to Consider – Part 6

TIPS FOR BETTER RETAILING: “Pricing and Small Retailers: Questions to Consider – Part 6″ by Joel R. Evans and Barry Berman  In this article, we wind up our six-part series on pricing in retailing. We hope our Q&A has been helpful. … Continue reading

Posted in Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , , , , , | 1 Comment

Pricing & Small Retailers: Questions to Consider – Part 5

TIPS FOR BETTER RETAILING: “Pricing and Small Retailers: Questions to Consider – Part 5″ by Joel R. Evans and Barry Berman  This is the fifth in our series of six columns on hints for price-setting in retailing. How would you respond … Continue reading

Posted in Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , , , , , | 1 Comment

Pricing & Small Retailers: Questions to Consider – Part 4

TIPS FOR BETTER RETAILING: “Pricing and Small Retailers: Questions to Consider – Part 4″ by Joel R. Evans and Barry Berman  This is the fourth in our series of six columns on hints for price-setting in retailing. How would you respond to … Continue reading

Posted in Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , , , , , | 1 Comment

Pricing & Small Retailers: Questions to Consider – Part 3

TIPS FOR BETTER RETAILING: “Pricing and Small Retailers: Questions to Consider – Part 3″ by Joel R. Evans and Barry Berman  This is the third in our series of six columns on hints for price-setting in retailing. How would you respond … Continue reading

Posted in Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , , , , , | 2 Comments