Tag Archives: information

Pricing & Small Retailers: Questions to Consider – Part 2

TIPS FOR BETTER RETAILING: “Pricing and Small Retailers: Questions to Consider – Part 2″ by Joel R. Evans and Barry Berman  This is the second in our series of six columns on hints for price-setting in retailing. How would you respond … Continue reading

Posted in Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , , , , , | 2 Comments

Pricing & Small Retailers: Questions to Consider – Part 1

TIPS FOR BETTER RETAILING: “Pricing and Small Retailers: Questions to Consider – Part 1″ by Joel R. Evans and Barry Berman  One of the most crucial areas of decision making for retailers is pricing. Yet, we have found that small firms … Continue reading

Posted in Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , , , , , | 2 Comments

All Types of Retailers Need to Use Database Marketing

Both small and large firms need to have good customer databases, although their approaches may be quite diverse. This television interview of Hofstra University’s Professor Joel Evans (from the Zarb School of Business) recently appeared on Fios1’s Money & Main$treet … Continue reading

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Video Clips (non-career) | Tagged , , , , , , , , , , , , , , | 1 Comment

A Multimedia Look at Career Advice

Here are three very different types of information that should aid you in career planning: An income slideshow from CreditRepair.com via CNBC. As CNBC’s Jessica Dickler reports: “How much you make is a topic few people like to reveal. It’s … Continue reading

Posted in Career Video Clips, Careers in Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 5: Managing a Retail Business | Tagged , , , , , , , , , , , | 1 Comment

Market Research for Small and Medium Retailers

Research is as important for small and medium-size enterprises (SMEs) as for larger retailers. But the SMEs often may have less experience in gathering and analyzing information. Consider these observations from Surveygoo founder Neil Carey: “When it comes to your … Continue reading

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together | Tagged , , , , , , , , | 2 Comments

Bluemercury’s In-Store Strategy

Bluemercury is a luxury beauty products and spa retail chain with stores in about 20 states and the District of Columbia. Macy’s acquired Bluemercury in 2015. Recently, Retail TouchPoints did a video interview with Barry Beck, Founder & COO, Bluemercury:  “With … Continue reading

Posted in Career Video Clips, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together | Tagged , , , , , , , , , , , | Leave a comment

Better Utilizing Real-Time Data

As we have noted before (see, for example, 1, 2, 3), many retailers are becoming more involved with retail analytics and big data. But, are they doing enough? Consider these observations by Ray Hartjen, reporting for RetailNext: “The best in retail has … Continue reading

Posted in Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Technology in Retailing | Tagged , , , , , , , , , , , | 2 Comments