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Tag Archives: Barry Berman
Retailing A to Z: New Edition of Retail Management Text
We are delighted to announce the publication of the thirteenth edition of Retail Management: A Strategic Approach. by Barry Berman, Joel R. Evans, and Patrali Chatterjee. We have not rested on our laurels. [Click on the image to visit the … Continue reading →
Posted in Career Video Clips, Careers in Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together
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Tagged 2017, Barry Berman, Joel R. Evans, Patrali Chatterjee, Pearson, planning, Retail Management: A Strategic Approach, strategy, thirteenth edition
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1 Comment
Pricing & Small Retailers: Questions to Consider – Part 6
TIPS FOR BETTER RETAILING: “Pricing and Small Retailers: Questions to Consider – Part 6″ by Joel R. Evans and Barry Berman In this article, we wind up our six-part series on pricing in retailing. We hope our Q&A has been helpful. … Continue reading →
Posted in Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer
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Tagged Barry Berman, competition, customer expectations, information, inventory management, Joel Evans, pricing, questions, small firm, tips
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1 Comment
Pricing & Small Retailers: Questions to Consider – Part 5
TIPS FOR BETTER RETAILING: “Pricing and Small Retailers: Questions to Consider – Part 5″ by Joel R. Evans and Barry Berman This is the fifth in our series of six columns on hints for price-setting in retailing. How would you respond … Continue reading →
Posted in Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer
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Tagged Barry Berman, competition, customer expectations, information, inventory management, Joel Evans, pricing, questions, small firm, tips
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1 Comment