Tag Archives: Barry Berman

Retailing A to Z: New Edition of Retail Management Text

Posted on March 13, 2017 by

We are delighted to announce the publication of the thirteenth edition of Retail Management: A Strategic Approach. by Barry Berman, Joel R. Evans, and Patrali Chatterjee. We have not rested on our laurels. [Click on the image to visit the … Continue reading →

Posted in Career Video Clips, Careers in Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together | Tagged , , , , , , , , | 1 Comment

Pricing & Small Retailers: Questions to Consider – Part 6

Posted on June 30, 2016 by

TIPS FOR BETTER RETAILING: “Pricing and Small Retailers: Questions to Consider – Part 6″ by Joel R. Evans and Barry Berman  In this article, we wind up our six-part series on pricing in retailing. We hope our Q&A has been helpful. … Continue reading →

Posted in Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , , , , , | 1 Comment

Pricing & Small Retailers: Questions to Consider – Part 5

Posted on June 29, 2016 by

TIPS FOR BETTER RETAILING: “Pricing and Small Retailers: Questions to Consider – Part 5″ by Joel R. Evans and Barry Berman  This is the fifth in our series of six columns on hints for price-setting in retailing. How would you respond … Continue reading →

Posted in Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , , , , , | 1 Comment

Pricing & Small Retailers: Questions to Consider – Part 4

Posted on June 28, 2016 by

TIPS FOR BETTER RETAILING: “Pricing and Small Retailers: Questions to Consider – Part 4″ by Joel R. Evans and Barry Berman  This is the fourth in our series of six columns on hints for price-setting in retailing. How would you respond to … Continue reading →

Posted in Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , , , , , | 1 Comment

Pricing & Small Retailers: Questions to Consider – Part 3

Posted on June 27, 2016 by

TIPS FOR BETTER RETAILING: “Pricing and Small Retailers: Questions to Consider – Part 3″ by Joel R. Evans and Barry Berman  This is the third in our series of six columns on hints for price-setting in retailing. How would you respond … Continue reading →

Posted in Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , , , , , | 2 Comments

Pricing & Small Retailers: Questions to Consider – Part 2

Posted on June 23, 2016 by

TIPS FOR BETTER RETAILING: “Pricing and Small Retailers: Questions to Consider – Part 2″ by Joel R. Evans and Barry Berman  This is the second in our series of six columns on hints for price-setting in retailing. How would you respond … Continue reading →

Posted in Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , , , , , | 2 Comments

Pricing & Small Retailers: Questions to Consider – Part 1

Posted on June 22, 2016 by

TIPS FOR BETTER RETAILING: “Pricing and Small Retailers: Questions to Consider – Part 1″ by Joel R. Evans and Barry Berman  One of the most crucial areas of decision making for retailers is pricing. Yet, we have found that small firms … Continue reading →

Posted in Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , , , , , | 2 Comments